군중행동에 영향을 미치는 요인에 대한실험경제학적 분석 = An Experimental Study on Factors Affecting Herd Behavior

다국어 초록 (Multilingual Abstract)

Using experimental methodology, this paper explores how personality trait affects individuals` propensity to herd. Behavioral experiments show that herding behavior is related to personality traits such as extraversion, low self-esteem, and low likelihood of making mistakes during experiments. Some indicators of political orientation is also related. These findings suggest that herd behavior is a consequence of individuals adopting heuristics in decision making process, and that rationality based theory alone-such as information cascade theory-cannot provide satisfactory explanation.

참고문헌 (Reference)

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