집단 창의성에서 집단주의 가치와 독립적 자기관의 상승효과: 현장 집단 연구 = A Synergistic Effect of Collectivistic Value Orientation and Independent Self-Representation on Group Creativity: Evidence from a Field Study

다국어 초록 (Multilingual Abstract)

The present study reports data from a field experiment that tested a synergy model of collectivistic value orientation and independent self-representation on group creativity(Choi, Cho, Seo, & Bechtoldt, 2018). Participants were recruited from a university-wide learning camp on teamwork. We induced a collectivistic value orientation as part of a teamwork activity in all groups. With this, we primed either independent or interdependent self-representation in the two experimental conditions. We also included a control condition where there was no manipulation of self-representation. Using an interactive group brainstorming task, we found support for the hypothesized synergy effect in groups where participants were randomly assigned to the work unit. No significant effects were found in groups of friends. Results also suggest that the observed synergy effect is due in part to the creativity-enhancing nature of independent self-representation, rather than detrimental effects of interdependent self-representation on group creativity. We discuss implications of these findings vis-à-vis previous research on the link between individualism-collectivism and group creativity. We also discuss limitations and future directions of this research.

국문 초록 (Abstract)

본 연구는 집단주의 가치지향성과 독립적 자기표상의 상승효과 모형(Choi, Cho, Seo, & Bechtoldt, 2018)을 바탕으로, 현장 집단에서 집단 창의성에 대한 모형의 개입효과성을 검증하였다. 대학 주관으로 진행된 학습캠프에 참여한 집단들에서 집단주의 가치지향성을 조작한 후, 독립적 또는 상호의존적 자기표상을 활성화하거나 활성화하지 않는(통제조건) 절차를 사용하여 총 세 개 조건에서 집단이 생산한 아이디어의 창의성을 비교하였다. 연구 결과, 구성원들에게 집단주의 가치지향성만 조작했거나 집단주의 가치지향성과 상호의존적 자기표상을 조합한 조건보다, 집단주의 가치지향성과 독립적 자기표상을 조합한 조건에서 집단 창의성이 높았다. 이 결과를 서구에서 보고된 관련 연구들과 비교하고, 개인주의-집단주의와 집단 창의성의 관계를 체계적으로 분석하기 위한 장래 연구 방향을 논의하였다.

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