The purpose of this study is to examine the entrepreneurship and social contributions of Park Chung-hong, a Japanese-Korean entrepreneur, with particular focus on his role in Korea–Japan social and cultural engagement. A qualitative case study metho...
The purpose of this study is to examine the entrepreneurship and social contributions of Park Chung-hong, a Japanese-Korean entrepreneur, with particular focus on his role in Korea–Japan social and cultural engagement. A qualitative case study methodology was employed to analyze his entrepreneurial trajectory and philanthropic activities.
The findings are as follows. First, after retiring from Osaka Heung-eun Bank, Park Chung-hong founded Trust Partners at the age of 59, motivated by a commitment to supporting business revitalization for Japanese-Korean entrepreneurs.
This decision reflects a strong entrepreneurship characterized by proactiveness and a high tolerance for risk.
Second, drawing upon the accumulated financial and managerial expertise gained during his tenure at Osaka Heung-eun Bank, Park expanded into corporate restructuring consultancy and the food service industry, eventually developing the Trust Group. This entrepreneurial pattern can be classified as a hybrid type combining new-industry independent entrepreneurship and adaptive imitation-based transition entrepreneurship.
Third, Park’s entrepreneurial philosophy is grounded in the principles of unity of knowledge and action and innate moral awareness, emphasizing self-reflection and realism. These values are manifested in his perseverance-oriented grit mindset and his sustained commitment to social contribution.
Fourth, his social contributions include strengthening the economic foundation of the Japanese-Korean community through corporate growth, contributing to the economic development of his home country, and promoting cultural exchange between Korea and Japan. In particular, the “WASSO” Festival, inspired by a spirit of cultural patronage, has played a significant role in fostering identity formation among second- and third-generation Japanese-Koreans and enhancing bilateral cultural understanding.
In conclusion, Park Chung-hong’s entrepreneurship represents an integrated model of entrepreneurship that transcends economic activity by combining social responsibility with cultural exchange, offering meaningful implications for research on diaspora entrepreneurship and socially responsible business leadership.