인터넷 검색광고 요금체계의 특징 및 부정클릭 유형에 관한 연구

목차 (Table of Contents)

• 국문초록
• 1. 문제의 제기
• 2. 검색광고 시장 개괄 및 기존문헌 연구
• 1) 검색광고 시장 규모 및 특
• 2) 검색광고 광고비 산정 유형
• 3) 기존연구
• 3. 연구방법 및 연구문제
• 4. 연구결과
• 1) CPC 판매방식의 문제점
• 2) 부정클릭의 유형
• 3) 부정클릭사례
• 5. 결론 및 제언
• 참고문헌
• Abstract

참고문헌 (Reference)

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