국내 여행상품 전자입찰의 거래공정성 및 거래투명성 상관성 연구 = The Study on the Transmutation of distribution Path Through the Electronic Tendering Process(e-bidding) in Domestic Travel Products

다국어 초록 (Multilingual Abstract)

The purpose of this study is to find out the correlation between transaction fairness and transparency in electronic bid system of domestic travel goods in Korea, remove the obstacles and try to vitalize the transaction of travel goods. The questionnaires were collected from those who have experienced of electronic bid in the field of overseas travel goods, domestic travel goods, travel transportation and daily travel goods such as hotels, restaurants, flight tickets: those who are in charge of purchasing travel goods by service bidding from schools, government, governmental investment organizations, associations, communities, and enterprises are also selected for this survey. The transaction fairness used in this survey has three components which are the obey of bidding rules, the fairness of solving problems and the smoothness communication, etc. The transaction transparency of electronic bidding is tied in four components: Expansion of competitiveness, Reduction of discretional act, Public information system, Freedom of information, etc and figured out the difference between relationship of the effect and correlations, and then tried to testify through the five hyphotheses. The results show that there is remarkable correlation between the obey of bidding rules and the smoothness communication which are the components of transaction fairness and the public information system and the expansion competitiveness which are the components of transaction transparency according to the result of the analysis. Also, there is significant correlation between the fairness of solving problems and smoothness communication in the transaction fairness, and the expansion competitiveness and public information system in transaction transparency.