대학생의 절화류 색상 선호성 분석에 관한 연구 = A Study on the User's Color Preference of University Students for Cut Flower

다국어 초록 (Multilingual Abstract)

As an improvement of national income and rapid progress of its urbanization take place in Korea, species of flowers became diversified, and the utility of flowers has been expended particularly for human surrounding as a part of life. In addition, as various cultural desires are increased by an enlargement of middle economical classes, species of flowers have recently been changed for the consumption.
To investigate user's color preference of university students for cut flower to obtain an information for korean flocultural industry, 103 male students and 405 female students were chosen at random for surveying various subjects about species preference, color preference and similarity of color within cut flowers. The species preference rate of rose was particularly 60.0% for 「 good 」overall, and showed the difference between male(55.3%) and female(61.6%) students for 「 good 」. The similarity of color within cut flowers was fixed generally as red in rose, carnation and gerbera, pink in gladiolus, yellow in chrysanthemum, white in lily, Cymbidium(orchid) and gypsophila, but showed a similarity between rose and carnation of red and pink color.