스포츠산업,경영학 : 인터넷 스키동호회의 커뮤니티 특성이 커뮤니티 몰입과 성과에 미치는 영향 = A Effect of Internet Ski Community Characteristics on Commitment and Performance

다국어 초록 (Multilingual Abstract)

The internet community has received a substantial interest recently. Despite little attention has focused so far on identifying and measuring the determinants of success for internet community. In their review of previous studies, internet community have been concentrated on the result-oriented research and process-oriented research. Result-oriented researches are focused on the straight relationship between online community itself and result variables such as customer loyalty, process-oriented researches are focused on the role of mediating variables like sense of community or identification
The purpose of this study was to examine the relationship among community characteristics and community commitment and performance in internet ski community. Subjects(n=202) were collected members at internet ski community(www. skill4.com). We estimated the hypothesized structural equation model using Amos 4.0.
These results suggest that social needs of member showed positive effect on community commitment, but economical needs and interaction through internet ski community not effects on community commitment. Also, community commitment have relationships with the intention to remain in the future community and intention to make transactions on the community. The results of this research offer important implications for the development and maintenance of internet ski communities. In particular, the results of the study demonstrated that ski community as business do their best to meet needs of community members in order to build up relationship and gain sustainable competitive advantage.

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