우리나라 Software기업의 일본시장 진출전략* - SWOT 분석을 중심으로 - = A Study on Market Entry Strategy to Japanese Market for Korean Software Companies : Focusing on a SWOT Analysis

다국어 초록 (Multilingual Abstract)

There is a consensus among Korean software industry players that they need to grow out of the relatively small domestic market and seek a new growth opportunity in global market. Currently, Japanese information and software market is the 2nd largest one in the world. But Korean software companies have been failed to enter the Japanese market which is 10 times bigger than Korean one.
Based on this situation analysis, this study suggested for Korean software companies the target market they need to focus and the entry strategy for the target market using SWOT analysis.
This study suggested 4 kinds of entry strategies to Japanese software market: First, a first-mover strategy in newly emerged wireless internet solution market using Korea's state of art mobile technology. Second, enhancing market presence in security technology and embedded software market. Third, utilizing a partnership or joint venture with Japanese counterpart companies. Finally, building infrastructure for the implementation of global strategy.

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