라이프스타일에 따른 관광목적지 매력요인 평가 차이에 관한 연구 = 제주 관광객을 대상으로

다국어 초록 (Multilingual Abstract)

This paper aims to identifies and evaluates differences of the tourist destination attractiveness by the type of lifestyle and demographic characteristics for visiting JeJu island. Using samples of 263 tourists who were required to rate attractiveness attributes before departure at JeJu international airport. Seventeen life style variables were classified resulting in five factors; leisure-oriented; future-oriented; arts-oriented; other connectedness-oriented; adventure-oriented. Also nineteen attractiveness attributes were factor analyzed resulting in five factors; hospitality; entertainment; natural/cultural resources; facilities; authenticity. finding indicates that the attractiveness can give the tourists different depending on their lifestyle. There are some elicited implications. First, natural/cultural resources and hospitalities are highest importance on overall lifestyles in destination attractiveness. Second, low attractiveness attributes such as entertainment was in future-oriented life style and adventure-oriented life style, we need to improve these aspects. And evaluates differences of the tourist destination attractiveness by Demographic characteristics for visiting JeJu island. Finding indicates that gender, age, job and type of works were differ in tourist destination attractive factors. Even though survey method and used attributes, may be a limitation of this study, this paper may assist to marketer for tourism strategy and in discovering what defines tourist importance, direct promotional activities and develop products.