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Thoughts on “‘We’ or ‘Me’ consumer goods” five years later
David Ackerman, Christina Chung 한국마케팅과학회 2017 p.165-170
Reflections on “Word-of-mouth effects on short-term and long-term product judgments”
M. Paula Fitzgerald 한국마케팅과학회 2017 p.180-183
Consumer innovativeness and international consumer behavior: Comments and extensions
김우양, C. Anthony Di Benedetto,James M. Hunt 한국마케팅과학회 2017 p.184-194
Commenting on “Atmospheric affect … gaining share of customer”
Barry J. Babin, Jill P. Attaway,Kevin W. James 한국마케팅과학회 2017 p.195-200
To sponsor or not to sponsor: Transgressions are unequally detrimental
Joseph W. Chang 한국마케팅과학회 2017 p.209-225