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Toward Developing Marketing Strategies in Turbulent Environment
Yung Kyun Choi 한국마케팅과학회 2010 p.279-280
Persuasion effect of e-WOM: The Impact of Involvement and Ambiguity Tolerance
Chih-Chien Wang, Yi-Ting Wang 한국마케팅과학회 2010 p.280-292
The Effect of Forgiveness and Trust on Relational Performance in the Purchasing of Business Services
노전표 한국마케팅과학회 2010 p.293-305
Jihyun Kim, Mary Lynn Damhorst 한국마케팅과학회 2010 p.306-317
Consumer Behavior in Green Marketing for Luxury Brand: A Cross-Cultural Study of US, Japan and Korea
박진아, 고은주,Sookhyun Kim 한국마케팅과학회 2010 p.318-332
Juanjuan Wu, Cara Damminga,Hye-Young Kim,Kim K. P. Johnson 한국마케팅과학회 2010 p.333-341
Initial Trust with Unknown E-tailers in the Context of Online Gift Shopping
Jaeha Lee, Seung-Eun Lee 한국마케팅과학회 2010 p.342-351
Super Bowl Ads: An Empirical Investigation of the Advertising-to-Sales Relationship
Chuck Tomkovick 한국마케팅과학회 2010 p.352-358