독일 공영 텔레비전 방송사 ZDF의 온라인 저널리즘 = 온라인 서비스 특성, 전략에 대한 실증 연구

다국어 초록 (Multilingual Abstract)

How have been effected the TV broadcasters by development of Internet and what were their strategic reactions against challenge of Internet? This paper attempts answer for these questions with a case study of ZDF, one of the Germans public broadcasters. I analyzed strategies, actual conditions, and environmental qualities of ZDF's Internet service through interview and participant observation as qualitative methods. I purposed to contribute for korean studies about ‘online journalism of broadcasters’ and ‘relationship between internet and TV’ and to find current issues given by Germans case in . this paper. On my research, ZDF started online service in 1996. They strategically targeted to supply high-qualified contents using enormous data stored by TV broadcasting. Then it seems that their attempts provoke positive affect to differentiation with other competitors including private broadcasters. ZDF, meanwhile, didn't make any expansion this Internet business to profitable one due to the forth amendment of national broadcasting law : that banned advertisement and sponsorship of public broadcaster. At present, finance completely depends on TV subscription fee. It appeared that ZDF has developed interrelationship between Internet and TV into companionable complement relationship through their Internet service. ZDF's case study suggests the necessity to reconsider of position and duty on public broadcaster in Internet division in Korea.