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Public mental health marketing : developing a consumer attitude

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https://www.riss.kr/link?id=M2850391

저자

Self, Donald R
발행사항
New York : Haworth Press, c1993
발행연도
1993
작성언어
영어
주제어

Mental health promotion ; Mental health services ; Health Promotion ; Marketing of Health Services ; Mental Health Services
DDC
362.2/068/8 판사항(20)
ISBN
1560241896 (acid free paper)
자료형태
일반단행본
발행국(도시)
New York(State)
서명/저자사항
Public mental health marketing : developing a consumer attitude / Donald R. Self, editor.
형태사항
xvi, 214 p. : ill. ; 23 cm.
일반주기명
Published also as v. 1, no. 1/2 (1992) of the Journal of nonprofit & public sector marketing.
Includes bibliographical references.
Basic marketing principles for mental health professionals / William J. Winston -- The public as a target market. Chronic mental illness : marketing a wellness approach at the state and local level / Richard E. Plank, Duncan G. LaBay -- The relationship of demographic characteristics and importance of services offered to unaided awareness and recommendation of public and private mental health care providers / William E. Warren, Robert E. Stevens, Terry R. Stone -- Reports from the field : public attitudes toward people with chronic mental illness : executive summary / The Robert Wood Johnson Foundation -- Primary and secondary consumers' views of the system. Stakeholder perspectives : divergent views of the mental health system / Teri A. Kline, Greg Carlson -- Referral and secondary resource markets. Using demographic segmentation variables to identify financial donors for mental health services / Ronald E. Milliman, L.W. Turley -- Employing local norms to identify potential referral agents of mental health care clients / Ronald L. Coulter, R. Stephen Parker, Mary K. Coulter -- Evolutionary changes in the marketing of mental health products to government, business and industry / James W. Busbin -- Adolescents as a prevention and intervention market. Identifying and reaching at-risk adolescents / Norm Bryan -- Some marketing tools : building a marketing environment, promotion and evaluation. Reports from the field : building a marketing environment in community mental health settings ; Building a marketing environment : a case study / Susannah Grimm Poe -- Toward more effective televised anti-drug PSAs / Denise D. Schoenbachler.
The dissemination and content of drug prevention public service announcements / Denise D. Schoenbachler, Margaret U. Dsilva -- Reports from the field : marketing success : a case study of NAMI's growing visibility and outreach / Charles R. Harmon -- A marketing audit for the public mental health system : a review of the Torrey Report / Greg Carlson.
소장기관
- 경상국립대학교 도서관
- 계명대학교 동산도서관
- 영남대학교 도서관

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목차 (Table of Contents)

자료제공 :
Contents Basic Marketing Principles for Mental Health Professionals I. The Public as a Target Market Chronic Mental Illness: Marketing a Wellness Approach at the State and Local Level The Relatio

자료제공 :
Contents Basic Marketing Principles for Mental Health Professionals I. The Public as a Target Market Chronic Mental Illness: Marketing a Wellness Approach at the State and Local Level The Relatio

온라인 도서 정보

온라인 서점 구매

온라인 서점 구매 정보
서점명	서명	판매현황	종이책			전자책 구매링크
서점명	서명	판매현황	정가	판매가(할인율)	포인트(포인트몰)	전자책 구매링크
	Public Mental Health Marketing	판매중	244,590원	220,130원 (10%)	11,010포인트 (5%)