소곡주 마을의 관광 상품화 방안에 관한 연구 = Research on the Marketing Strategies for the Sogok-ju Village as a Tourism Product

다국어 초록 (Multilingual Abstract)

This study aims to discuss the marketing strategies to commercialize the Sogok-ju village, well-known home-brewed liquor. Analyzing the existing literature and research results, this paper points out the problems of the current stage of commercializing the Sogok-ju Village and also discusses the alternative strategies for the better.
Since the Japanese occupation period, Korean's own culture of home-brewing, which had been disappearing, is still alive, rooting in Hansan-myeon, Korea. Although the region is a perfect candidate for a good tourism product, it seems to be quite difficult to legalize the process of brewing and distribution of the Soqok-ju which has been sold unofficially In order to solve these problems, this paper proposes six strategies. Such strategies may suggest a way to direct the project of Sogok-ju commercialization that is in the beginning stage, which is the significance of this paper.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 가양주 문화와 소곡주에 대한 이론적 고찰
• Ⅲ. 한산지역의 술 빚기 현황과 개발 계획 현황
• Ⅳ. 소곡주 마을 상품화의 문제점 및 개선방안
• Ⅴ. 결론
• 참고문헌