Digital technology affects typography and it implies as ‘Speed and Freedom’. Today, the important flow of typography comes from individual subject and intuition, but progress, diffusion, continuance of the phenomenon are on the basis of digital te...
Digital technology affects typography and it implies as ‘Speed and Freedom’. Today, the important flow of typography comes from individual subject and intuition, but progress, diffusion, continuance of the phenomenon are on the basis of digital technology’s development. The acceptance of digital technology brings the sparks of comprehensive conversion about expressing attitude, the opportunity of indeterminacy, formless, and external revelation, and the momentum of character’s de-centering and authority’s reargument. The aesthetics argumentation for study includes the relationship between technology and reproduction, the matter of technology and representation, and experience of the sublime with technology. This study insists that typography has been established as an important aspect of expression and quotes Kant, Lyotard, and Benjamin’s aesthetic arguments to bring up opinion about digital technology based persisting situation of indeterminacy, formless, and innovation. As a result of this study, these aesthetic views are followed. First, in the field of typography, the active acceptance of digital technology is concluded in the separation from traditional category for the way of expression and perception. Second, typography took on an essential role and it has been connected to ‘Annulment of Sensus Communis’ which cannot guarantee universal communication and teleological objectivity. Third, typography uses technical reproduction and speed from technology and makes its style firmly through limitless self reproduction. In addition, it leads the aspect of expression into more innovative way. Fourth, the extension of play-space by technology development becomes the root of individuality emergence which has been suppressed by the rule. Also, it gives a chance to experience the sublime of indeterminacy and formless. After typography expression accepts digital technology, the aspect of expression becomes indeterminate and formless. This should not be concluded just as the external phenomenon expression. We can avoid making a provincialism mistake of phenomenon interpretation when we pay more attention on internal based mental matters of typography’s phenomenon.