This is an empirical study on the ways of improving the current Seoul city tour. The Seoul city tour has many latent resources for attracting visitors to Seoul city. Nevertheless, it has been criticized for its unsuccessful development and marketing t...
This is an empirical study on the ways of improving the current Seoul city tour. The Seoul city tour has many latent resources for attracting visitors to Seoul city. Nevertheless, it has been criticized for its unsuccessful development and marketing tools, including lack of publicity, large congestion, tedious routs, etc. A new approach for improving Seoul city tour is needed to be able to satisfy the needs not only for visitors but also for residents.
The best way of improving the current Seoul city tour might be the development of the effective linkage system among urban tourism attractions. In addition, this study also suggests the need for new investments to improve transportation facilities and develop effective marketing tools which can attract more visitors nationally as well as internationally.