The purpose of this study is to investigate adolescent consumers` life problem and the related factors. The data used in this study included 559 adolescent consumers who are second grade of middle and high school in Seoul. The major findings are as f...
The purpose of this study is to investigate adolescent consumers` life problem and the related factors. The data used in this study included 559 adolescent consumers who are second grade of middle and high school in Seoul. The major findings are as follows : The level of adolescent consumption life problem is at about the mid-point of the scale. The most influential variable on adolescent consumers` consumption life problem was consumption-oriented attitude. And also communication with peers about consumption, consumption level of household and discretionary money variables had a significant effect.