전시참가기업의 참가목표와 전시회의 전반적 만족도 -“부산국제수산무역엑스포(BISFE) 2006”을 대상으로- = The Exhibition Objectives and Overall Satisfaction of Exhibitors -The Case of BISFE 2006-

참고문헌 (Reference)

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2 김봉석, "참관객 유형에 따른 전시회 서비스품질 인지에 관한 연구" 한국관광연구학회 21 (21): 275-294, 2007

3 정미혜, "지역전시회의 서비스 품질에 대한 참관객 만족도-부산 경향하우징페어를 대상으로-" 한국호텔외식경영학회 15 (15): 205-221, 2006

4 주현식, "전시회 참가자의 참가동기와 만족에 관한 연구" 55-70, 2005

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12 Hansen, K., "The Dual Motives of Participants at International Trade Shows"

13 Morrow, Sandra L., "The Art Of The Show"

14 Friedmann, S., "Keep Your Eye on the Long-Term"

15 Rutherford, Denney, "Introduction to the Conventions, Expositions, and Meeting Industry"

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18 Hansen, K., "From Selling to Relationship Marketing at International Trade Fairs"

19 Dickinson, J., "Firms with Large Market Shares and Product Lines Rate Shows Highly"

20 Kerin, R., "Assessing Trade Show Functions And Performance: an Exploratory Study"

21 "2006년 국내전시회 통계"