사찰음식의 로하스(LOHAS) 이미지와 고객만족, 구매의도, 고객충성도에 관한 연구 = A Study on the Relationship between the LOHAS Image of Temple Food, Customer Satisfaction, Purchasing Intention, and Customer Loyalty

다국어 초록 (Multilingual Abstract)

This study was conducted to investigate the causal relationship between the LOHAS image of temple food, customer satisfaction, purchasing intention, and customer loyalty and to provide strategic implications based on the results of the study. A survey was carried out for the empirical analysis with the target population consisting of the customers who patronize temple restaurants in Andong, Gyeongbuk Province. The results of the empirical analysis accepted five hypotheses but rejected one hypothesis. Therefore, the LOHAS menus need to be developed and the LOHAS image of the temple food needs to be improved for the popularization of the temple food. Strategies for customer satisfaction, constant utilization, recommendation, and word of mouth advertising need to be employed to establish customer loyalty.