의약품 광고규제에 대한 법적 고찰 -약사법을 중심으로- = The Legal Consideration on the Medicine Advertising Regulation in Korea -Basing on the Pharmaceutical Affairs Act-

다국어 초록 (Multilingual Abstract)

We study the changes and improvement of medicine advertising regulation in Korean. The Medicines have a significant influence on human lives and well-being and false and exaggerated advertisements of those products may well do harm on the consumer`s body, as a consequence, such advertisements are currently subject to numerous controls. Control related regulations are prescribed in the Pharmaceutical Affairs Act. The Pharmaceutical Affairs Act regarding the advertisement of the Medicines are provided in regulations rather that in Acts and they do not expressly provide the procedure of appeal against the decision of the advertisement review association. Medicine, unlikely regular products or services, in greatly influenced by the professionals and has the tendency for asymmetric information disclosure. Therefore, even when Prescription Medicine advertisements are permitted, rational decision making is difficult and there is a high passibility of distorting consumer decisions. It is perceived that such distinctive characteristics lead to the inevitable control on the ways and contents of medicine advertisement. This article analyses the present status and problems of medicine advertising regulation and advertisement pre-review system, under the medicine law, and to make improvements.

참고문헌 (Reference)

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