기업내부이벤트 커뮤니케이션이 조직 갈등해소에 미치는 영향 = The Influence of Corporate Event Communication on Organizational Conflict Resolution

다국어 초록 (Multilingual Abstract)

This study explores the importance of internal communication through corporate event. Today’s business environment of a corporate has become increasingly competitive and struggling to survive in the market. Therefore, improvement of a corporate’s position in their business environment is crucial, and effective communication in an organization represents the role of enhancing the organization’s competitiveness. In this research, it is revealed that how the communication function of corporate event may influence on the resolution of conflicts within an organization. Through previous research, five key factors of corporate event communication function have been generated as information sharing, cooperation, communication, interpersonal relationship and atmosphere. Whereas, key factors of organizational conflict resolution were found as collaboration and consolidation, persuasion and compromise, and problem solving. With these factors on questionnaire, data were collected from 230 participants of a corporate event while they were to leave the venue after their experience and activities at the event. A total of 223 responses among 230 samples were analysed by SPSS 20.0 and AMOS 20.0 for verifying the hypothesis. Findings were 1. The organizational conflict resolution factor of ‘collaboration and consolidation’ was mainly affected by the event communication factors of ‘cooperation’, communication, and ‘interpersonal relationship’, 2. The organizational conflict resolution factor of ‘persuasion and compromise’ was mainly influenced by the event communication factors of ‘information sharing’, ‘cooperation’, and ‘communication’, 3. The organizational conflict resolution factor of ‘problem solving’ was affected by ‘cooperation’, ‘communication’, and ‘interpersonal relationship’. Thus the event communication factors of ‘cooperation’ and ‘communication’ were the most influential factors to resolve the organization’s conflict by the means of corporate event communication functions.

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