This study is to analyze the adoption of environmentally friendly farming(EFF) by Actor Network Theory(ANT). ANT declares that the world is full of hybrid entities containing both human and non human elements and maintains that adoption of an innovati...
This study is to analyze the adoption of environmentally friendly farming(EFF) by Actor Network Theory(ANT). ANT declares that the world is full of hybrid entities containing both human and non human elements and maintains that adoption of an innovation comes as consequence of the action of everyone in the chain of actors who has anything to do with it. In this study, adoption of EFF will be analysed through the role of actors and networks. And this paper try to identify the intermediaries and obligatory passage point(OPP) in each networks. In study area 5 actors, nature governmental institute food processors, consumers and farmers have each roles in their networks. But only 18 farmers adopted EFF. This study revealed that three OPPs were not overcome in each network. The one is nature, such as water and soil pollution. Another is shortage of reliability between farmers and governmental institute. The other is shortage of information about agricultural commodity trade. And through this applicator of ANT to the EFF, we contend that ANT can be useful for studies of diffusion of EFF and sustainability of rural systems in situations where interactions of the social, technological and political are regarded as particularly important.