국립중앙도서관 "우편 복사 서비스"로 연결 됩니다.
DBpiaThe high penetration of mobile phones along with the technological development has created a new marketing medium known as mobile advertising. Some areas of mobile advertising still need more investigation. Especially, the topic about consumer attitud...
다국어 입력
あ
ぁ
か
が
さ
ざ
た
だ
な
は
ば
ぱ
ま
や
ゃ
ら
わ
ゎ
ん
い
ぃ
き
ぎ
し
じ
ち
ぢ
に
ひ
び
ぴ
み
り
う
ぅ
く
ぐ
す
ず
つ
づ
っ
ぬ
ふ
ぶ
ぷ
む
ゆ
ゅ
る
え
ぇ
け
げ
せ
ぜ
て
で
ね
へ
べ
ぺ
め
れ
お
ぉ
こ
ご
そ
ぞ
と
ど
の
ほ
ぼ
ぽ
も
よ
ょ
ろ
を
ア
ァ
カ
サ
ザ
タ
ダ
ナ
ハ
バ
パ
マ
ヤ
ャ
ラ
ワ
ヮ
ン
イ
ィ
キ
ギ
シ
ジ
チ
ヂ
ニ
ヒ
ビ
ピ
ミ
リ
ウ
ゥ
ク
グ
ス
ズ
ツ
ヅ
ッ
ヌ
フ
ブ
プ
ム
ユ
ュ
ル
エ
ェ
ケ
ゲ
セ
ゼ
テ
デ
ヘ
ベ
ペ
メ
レ
オ
ォ
コ
ゴ
ソ
ゾ
ト
ド
ノ
ホ
ボ
ポ
モ
ヨ
ョ
ロ
ヲ
―
http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
예시)
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
А
Б
В
Г
Д
Е
Ё
Ж
З
И
Й
К
Л
М
Н
О
П
Р
С
Т
У
Ф
Х
Ц
Ч
Ш
Щ
Ъ
Ы
Ь
Э
Ю
Я
а
б
в
г
д
е
ё
ж
з
и
й
к
л
м
н
о
п
р
с
т
у
ф
х
ц
ч
ш
щ
ъ
ы
ь
э
ю
я
′
″
℃
Å
￠
￡
￥
¤
℉
‰
＄
％
Ｆ
￦
㎕
㎖
㎗
ℓ
㎘
㏄
㎣
㎤
㎥
㎦
㎙
㎚
㎛
㎜
㎝
㎞
㎟
㎠
㎡
㎢
㏊
㎍
㎎
㎏
㏏
㎈
㎉
㏈
㎧
㎨
㎰
㎱
㎲
㎳
㎴
㎵
㎶
㎷
㎸
㎹
㎀
㎁
㎂
㎃
㎄
㎺
㎻
㎽
㎾
㎿
㎐
㎑
㎒
㎓
㎔
Ω
㏀
㏁
㎊
㎋
㎌
㏖
㏅
㎭
㎮
㎯
㏛
㎩
㎪
㎫
㎬
㏝
㏐
㏓
㏃
㏉
㏜
㏆
RISS 인기검색어
https://www.riss.kr/link?id=A100803971
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2015
-
작성언어
Korean
- 주제어
-
등재정보
KCI등재
-
자료형태
학술저널
-
수록면
285-302(18쪽)
- 제공처
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
The high penetration of mobile phones along with the technological development has created a new marketing medium known as mobile advertising. Some areas of mobile advertising still need more investigation. Especially, the topic about consumer attitude toward mobile advertising has been received a considerable amount of attention. Based on the Technology Acceptance Model(TAM), this study investigates the relationship between characteristic of mobile advertising and consumer attitude(satisfaction) toward mobile advertising, and analyzes moderating effect of country and age type. The result of this study could help researchers and practitioners to understand which factors should be managed to increase the effectiveness of mobile advertising.
The high penetration of mobile phones along with the technological development has created a new marketing medium known as mobile advertising. Some areas of mobile advertising still need more investigation. Especially, the topic about consumer attitude toward mobile advertising has been received a considerable amount of attention. Based on the Technology Acceptance Model(TAM), this study investigates the relationship between characteristic of mobile advertising and consumer attitude(satisfaction) toward mobile advertising, and analyzes moderating effect of country and age type. The result of this study could help researchers and practitioners to understand which factors should be managed to increase the effectiveness of mobile advertising.
목차 (Table of Contents)
- Abstract
- Ⅰ. 서론
- Ⅱ. 문헌연구
- Ⅲ. 연구설계
- Ⅳ. 분석결과
- Abstract
- Ⅰ. 서론
- Ⅱ. 문헌연구
- Ⅲ. 연구설계
- Ⅳ. 분석결과
- V. 결론 및 한계점
- 참고문헌
동일학술지(권/호) 다른 논문
-
조직구성원이 지각하는 기업 정보보안 관리에 대한 신뢰 형성 요인
- 한국인터넷전자상거래학회
- 김유정(Yoojung Kim)
- 2015
- KCI등재
-
- 한국인터넷전자상거래학회
- 정연수(Yeonsu Jeong)
- 2015
- KCI등재
-
기업의 국제화과정은 점진적인가 변혁적인가? : 사례연구
- 한국인터넷전자상거래학회
- 김정무(Jungmoo Kim)
- 2015
- KCI등재
-
온라인, 오프라인 판매채널 병존상황에서의 정보확산에 관한 연구
- 한국인터넷전자상거래학회
- 조부연(Booyun Cho)
- 2015
- KCI등재
분석정보
연관 공개강의(KOCW)
이 자료와 함께 이용한 RISS 자료
나만을 위한 추천자료
