This paper was studied on the purpose of identifying relations of images, satisfactions, and recommendations of tourist participants' in Mt. Taebaek Snow Festival. For the study, 5 working hypotheses were established, 500 samples were gathered by conv...
This paper was studied on the purpose of identifying relations of images, satisfactions, and recommendations of tourist participants' in Mt. Taebaek Snow Festival. For the study, 5 working hypotheses were established, 500 samples were gathered by convenience sampling method for testing them. those hypotheses were tested by regression and ANOVA analysis of SPSS(ver. 10). As a result of testing hypotheses, all of them were adopted and identified that there are relationship between festival images and regional images of participants', moreover, and participants, satisfaction degree really is impacted by them, the willingness to revisit and recommend to participate in festival.Finally, suggestions that strategies of favorite image building and management are important for developing of Mt. Taebaek Snow Festival.