로컬푸드의 지각된 가치가 만족 및 재구매의사에 미치는 영향 = The Impact of Perceived Value of Local Food on Satisfaction and Repurchase Intention

다국어 초록 (Multilingual Abstract)

The purpose of this study is to identify the relationships between perceived value of ‘local food’ and satisfaction and repurchase intention. The data were collected from nutritionists working in schools in Daejeon Metropolitan City, Chungcheong Nam Do, and Chungcheong Buk Do. A total of 250 were collected and 221(88.4%) were analyzed using PASW Statistics 18.0 and AMOS 18.0.
Structural equation modeling was employed to verify research hypothesis. Research findings revealed that there were positive relationships between functional as well as health value of local food and satisfaction. Social and functional value of local food showed positive effects on repurchase intention. On the contrary, social value and health value were not significantly related to satisfaction and repurchase intention respectively. Satisfaction showed a positive effect on repurchase intention. And implications of these results were examined.

참고문헌 (Reference)

1 손화정, "호텔고객의 지각된 가치, 고객만족 및 전환비용이 행동의도에 미치는 영향" 한국호텔관광학회 10 (10): 116-129, 2008

2 김철규, "한국 로컬푸드의 현재와 발전전략" 12-32, 2010

3 김철규, "한국 로컬푸드 운동의 현황과 과제: 농민장터와 CSA를 중심으로" 한국사회연구소 12 (12): 111-133, 2011

4 임광희, "학교급식의 로컬푸드 활용 방안" 17 : 437-473, 2008

5 김종덕, "지역식량체계에서 소비자의 역할에 관한 연구" 한국지역사회생활과학회 18 (18): 617-627, 2007

6 성형석, "지각된 품질이 서비스의 개인가치에 미치는 영향에 관한 연구 - 인지욕구 및 접촉욕구의 조정효과를 중심으로 -" 한국소비자학회 20 (20): 163-188, 2009

7 현혜경, "제주지역 로컬푸드 운동의 현황과 전망" 탐라문화연구소 35 (35): 107-140, 2009

8 이진, "일식 레스토랑 고객의 메뉴선택 시 고려사항이 고객만족과 재방문의도에 미치는 영향: 부산지역 전문일식당을 중심으로" 한국호텔관광학회 14 (14): 226-239, 2012

9 이애주, "이단계 군집분석을 이용한 와인의 지각된 가치에 관한 연구" 대한관광경영학회 27 (27): 393-411, 2012

10 김헌철, "외식전문점의 선택속성과 만족도, 재방문에 미치는 영향: 수원 갈비점 중심으로" 한국호텔관광학회 14 (14): 187-200, 2012

11 윤유식, "외식 고객가치가 만족 및 서비스충성에 미치는 영향" 한국관광학회 31 (31): 51-73, 2007

12 이상건, "와인에 대한 위험요인과 지각된 가치의 관계에 관한 연구" 한국호텔관광학회 13 (13): 276-289, 2011

13 김철규, "로컬푸드의 현황과 과제" 159-169, 2009

14 홍경완, "로컬푸드의 개념적 이해 연구" 대한경영학회 22 (22): 1629-1649, 2009

15 김자경, "로컬푸드시스템 구축을 위한 제주도민의 식생활 현황과 먹을거리 의식에 관한 연구" 한국농촌사회학회 20 (20): 117-161, 2010

16 우장명, "로컬푸드를 활용한 사회적 일자리 창출에 관한 연구" 충북개발연구원 2009

17 이병서, "로컬푸드를 통한 지역사회 활성화" 83-85, 2010

18 김현철, "로컬푸드(local food) 도입 및 활용을 위한 학교급식 지원체계 탐색적 사례분석" 한국관광학회 33 (33): 99-121, 2009

19 김병조, "로컬푸드 시스템 발전 방안" 96-98, 2010

20 박송춘, "로컬 푸드의 개발과 사회적 기업의 육성 방안- 전남을 중심으로 -" 한국협동조합학회 26 (26): 151-171, 2009

21 김행란, "농진청의 로컬푸드 활성화 계획" 35-53, 2010

22 김광수, "고객의 외식가치에 대한 지각이 만족도에 미치는 영향에 관한 연구" 한국외식경영학회 8 (8): 67-85, 2005

23 Babin, B. J., "Work and/or fun : measuring hedonic and utilitarian shopping value" 20 (20): 644-656, 1994

24 Zepeda, L., "Who buys local food?" 37 (37): 1-11, 2006

25 Barham, E., "Translating terroir : the global challenge of French AOC labeling" 19 : 127-138, 2003

26 Ledden, L., "The relationship between personal values and perceived value of education" 60 (60): 965-974, 2007

27 Holbrook, M. B., "The nature of customer value: An axiology of services in the consumption experience, In Service Quality: New Directions in Theory and Practice" Sage 21-71, 1994

28 Walter, A., "The impact of satisfaction, trust, and relationship value on commitment: Theoretical considerations and empirical results" 2002

29 Hyun, S. H., "The impact of advertising on patrons' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry : The moderating role of advertising-induced arousal" 30 : 689-700, 2011

30 Zeithaml, V. A., "The behavioral consequences of service quality" 60 : 31-46, 1996

31 Buzzell, R. D., "The PIMS Principles: Linking Strategy to Performance" Free Press 1987

32 Vision Niagara Planning and Development, "Tastes of Niagara: A Quality Food Alliance Handbook" Vision Niagara Planning and Development Inc 1998

33 Anderson, E. W., "Strengthening the satisfaction profit chain" 3 : 107-120, 2000

34 Oh, H., "Service quality, customer satisfaction, and customer value : A holistic perspective" 18 (18): 67-82, 1999

35 Oliver, R. L., "Response determinants in satisfaction judgments" 14 : 495-508, 1988

36 Chang, T. Z., "Price, product information, and purchase intention : An empirical study" 22 : 16-27, 1994

37 Tregear, A., "Policy initiative for regional foods : Some insights from consumer research" 23 (23): 383-394, 1999

38 Bessiere, J., "Local development and heritage : Traditional food and cuisine as tourist attractions in rural areas" 38 (38): 21-34, 1998

39 Telfer, D. J., "Linkages between tourism and food production" 23 (23): 635-653, 1996

40 Woodruff, B. R., "Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction" Blackwell Business 1996

41 Harris, B., "Kaw Valley focus groups on local and organic produce" University of Kansas 2000

42 Lee, C. K., "Investigating the relationships among perceived value, satisfaction, and recommendations : The case of the Korean DMZ" 28 : 204-214, 2007

43 Ram, S., "How product usage influences customer satisfaction" 2 : 403-411, 1991

44 Govindasamy, R., "Farmers' markets : consumer trends, preferences, and characteristics" 40 (40): 1-7, 2002

45 Kneafsey, M., "Exploring the dimensions of culture economies in rural West Wales" 41 (41): 296-310, 2001

46 Park, C., "Efficient or enjoyable? Consumer values of eating-out and fast food restaurant consumption in Korea" 23 : 87-94, 2004

47 Chang, E.-C., "E-store image, perceived value and perceived risk"

48 Petrick, J. F., "Development of a multi-dimensional scale for measuring the perceived value of a service" 34 (34): 119-134, 2002

49 Onianwa, O., "Determinants of farmer-to-consumer direct market shoppers" 36 (36): 130-134, 2005

50 Giovannucci, D., "Defining and marketing"Local"foods : Geographical indications for US products" 13 (13): 94-120, 2010

51 Woodruff, B. R., "Customer value : the next source for competitive advantage" 25 (25): 139-153, 1997

52 Jekanowski, M., "Consumers' willingness to purchase locally produced agricultural products : An Analysis of an Indiana survey" 29 (29): 43-53, 2000

53 Brown, C., "Consumers' preference for locally produced food : A study in Southeast Missouri" 18 (18): 213-224, 2003

54 Zepeda, L., "Consumers view and local food" 35 (35): 1-6, 2004

55 Sirdeshmukh, D., "Consumer trust, value, and loyalty in relational exchanges" 66 : 15-37, 2002

56 Wilkins, J. L., "Consumer perceptions of seasonal and local foods : a study in a U. S. community" 41 (41): 415-439, 2002

57 Zeithaml, V. A., "Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence" 52 : 2-22, 1988

58 Sweeney, J. C., "Consumer perceived value : The development of a multiple item scale" 77 (77): 203-220, 2001

59 Fishbein, M., "Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research" Addison-Wesley Pub 1975

60 Velasquez, C., "An assessment of Illinois farmers’ market patrons’ perceptions of locally-grown vegetables" 11 (11): 17-26, 2005

61 Wolf, M. M., "A profile of farmers' market consumers and the perceived advantages of produce sold at farmers' markets" 36 (36): 192-201, 2005

62 Bolton, R. N., "A longitudinal analysis of the impact of services changes on customer attitudes" 55 : 1-9, 1991

63 Bolton, R. N., "A dynamic model of customers’ usage of services : Usage as an antecedent and consequence of satisfaction" 36 : 171-186, 1999

64 Lan, G., "A comparison of personal values of Chinese accounting practitioners and students" 88 : 59-76, 2009