연관규칙을 활용한 상품 구매 패턴분석에 관한 연구 = An Study on the Product Purchase Patterns using Association Rule

다국어 초록 (Multilingual Abstract)

It is growing in size of database in companies. This caused to develope data mining techniques to predictive information from the large database. Costs and other effects can give variety of sales exploding through the analysis of the differences. Analysis of the various classification techniques, various angle can be analyzed point of view of the area information. The analysis of rules and patterns associated with a large amount of useful information from the database can be analyzed effectively. Goods store were analyzed using association rules, one of the data mining analysis techniques. Through this type of existing products according to analyze customer buying patterns, data mining has been studied to establish strategic marketing analysis.