중국 기업의 환경친화적 SCM 실행 역량과 성과 간 관계 -제품 혁신과 공정 혁신의 조절 효과- = Moderating Effect of Product and Process Innovations on Relationship between Eco-friendly SCM Practice and Performance in Chinese Companies

다국어 초록 (Multilingual Abstract)

The first goal of this research is to verify the hypothesis that eco-friendly Supply Chain Management practice capacity has positive effect on performances of Chinese companies. The second one is to verify further hypotheses that product innovation and process innovation have positive moderating effect on the relationship between eco-friendly Supply Chain Management practice capacity and performances respectively. To achieve those goals, we conducted surveys and empirical researches using validity check, reliability analysis, regression model and moderate regression model.
As the results of those researches, we found that eco-friendly Supply Chain Management practice capacity affects performance positively in Chinese sample companies. As the further research results, product innovation has positive moderating effect on relationship between eco-friendly Supply Chain Management practice capacity and performances, while process innovation does not. From these research results we could obtain a managerial implication that implementing programs related to and investing on eco-friendly Supply Chain Management practice capacity and product innovation simultaneously offer Chinese companies more improvement in performances due to synergistic effect between them. Furthermore, the reason that process innovation does not have that effect can be explained by productivity paradox which argues that it would take some time to have performance improvement after making effort on or investing on some programs or actions in operations management.