오보와 오해 = 언론, 정부, 기업 간 관계 갈등 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to empirically investigate how journalists and public relations practitioners perceive false report and media-source relationship. The samples of the practitioners were collected from the government and profit organizations. This paper used a survey to collect the data and employed mean-comparing statistics to analyze the perceptual gap between the journalists and the practitioners. The results showed that perceptions of the public relations practitioners and the journalists regarding false report and the media-source relationship emphasized different aspects respectively. Perceptions indicated huge gaps and misunderstandings. Even practitioners in the government and the companies showed different perceptions. However, the results showed low correlations between perceptions toward false reports and the media-source relationship. The results imply that one's perceptions toward false reports were universal among these participants. Also the results showed that public relations practitioners in the company side are more media-dependent than practitioners in the government side and prefer the informal way of solving the source-media conflict. Study implications and suggestions for future research were discussed.

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