찹쌀영농조합의 경영실태와 적정판로분석사례연구

다국어 초록 (Multilingual Abstract)

The purpose of this paper is to discover the implications of a marketing decision support model for a selected glutinous rice processing company through the application of KAMP 1.0 DSS software with actual marketing data.
Through the KAMP S/W which is based on nonlinear goal programming to the selected company, we can obtain optimal decisions to make it possible to achieve various goals at the same time.
As a result of the case study, it was possible to point out weak point of the company, at same time optimal marketing strategy has been constructed that meets business goals of the company.
In order to make it more valid and practical, the model should be considered as follows: the succeeding researches should come up as many as possible. As well as, it is strongly recommended the more decsion maker should be willing to introduce this sort of DSS solution into business planning.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구의 목적 = 1
• 3. 연구의 내용 = 2
• 4. 선행연구 검토 = 3
• Ⅱ. Y영농조합의 주요판로와 경영실태 = 6
• 1. Y 사례 업체 = 6
• 가. 업체 소개 = 6
• 나. 업계의 동향 = 8
• 다. 업체 경영 현황 = 9
• 라. 업체 판로별 판매 현황 = 13
• Ⅲ. 적정판로 분석을 위한 솔루션의 운영체계 = 15
• 1. 목표계획법의 기본이론 = 15
• 2. 목표계획법을 이용한 유통망 분석모형 = 19
• 가. 최적유통망 결정 모형 = 19
• 나. KAMP 1.0 솔루션의 운영체계 = 21
• Ⅳ. Y영농조합의 적정판로에 관한 다목표 의사결정 = 25
• 1. 업체 현황 및 경영분석 = 25
• 2. 시나리오 분석 = 26
• 3. 민감도 분석 = 30
• Ⅴ. 요약 및 결론 = 35
• 참고문헌 = 37
• (Abstract) = 39