Human resource director's corporate communications manual : with models and forms

목차 (Table of Contents)

• CONTENTS
• WHAT THIS MANUAL WILL DO FOR YOU = ⅴ
• ABOUT THE AUTHOR = ⅷ
• LIST OF FIGURES = xix
• CHAPTER 1 HOW TO ASSESS YOUR ORGANIZATIONS'S COMMUNICATION NEEDS = 1
• HOW TO EVALUATE YOUR CURRENT COMMUNICATION STRATEGY = 1
• How To Use Surveys To Assess Your Current Situation = 2
• Seven Steps For Conducting a Survey = 2
• HOW TO EVALUATE YOUR COMMUNICATION NEEDS WITHOUT SURVEYS = 15
• HOW TO WRITE A COMMUNICATION POLICY = 15
• WHAT IMAGE HAS TO DO WITH COMMUNICATION = 18
• How To understand Audience Attitudes And Biases = 18
• How Audience Profiles Influence Communication Needs = 18
• How To Develop Audience Profiles = 19
• What The Profile Will Tell You = 20
• How To Find Common Denominators When You Have More Than One Audience = 21
• USING TOPICS AND CATEGORY LISTS TO FOCUS YOUR COMMUNICATION PROJECTS = 21
• Topics To Communicate = 21
• Understanding How Much Your Audience Know About A Topic = 21
• Seven Communication Categories = 21
• USING TOPICS AND CATEGORY LISTS TO FOCUS YOUR COMMUNICATION PROJECTS = 21
• Topics To Communicate = 21
• Understanding How Much Your Audience Knows About A Topic = 21
• Seven Communication Categories = 21
• HOW TO EVALUATE YOUR CURRENT COMMUNICATION TOOLS = 28
• Where To Find Hidden Communication Tools = 30
• In-House Communication Talents And Resources = 30
• HOW TO ASSESS YOUR CURRENT COMMUNICATION ACIVITIES = 31
• Who Communicates What = 31
• Avoiding The 10 Most Common Communication Pitfalls = 32
• CHAPTER 2 HOW TO DEVELOP A HUMAN RESOURCES COMMUNICATION PLAN AND ESTABLISH A BUDGET = 35
• PRIORITIZE YOUR COMMUNICATION NEEDS = 35
• Organize Your Priorities For Short - and Long-Term Plans = 36
• How To Minimize The Daily Crises That Distract You From Communication Goals = 38
• HOW TO IDENTIFY THE TOOLS AND RESOURCES NECESSARY TO IMPLEMENT YOUR PLAN = 39
• Defining The Scope Of The project And Identifying Communication Tools = 39
• A Quick Way To Match Communication Tools With Communication Projects = 41
• Why Successful Implementation Begins With Writing Detailed Specifications = 41
• How To Get Accurate, Fixed Costs From Suppliers = 41
• Effective Techniques For Matching Resources To Needs = 44
• How To Develop An External Network = 45
• Clues To Help You Learn Why Management's priorities Don't Match Yours = 48
• KEY FACTORS IN DEVELOPING HUMAN RESOURCES BUDGETS AND MANAGING COSTS = 48
• How To Construct A Realistic Annual Communication Budget = 48
• How To Get Management to Approve The Budget = 52
• Why Spreading The Cost Of Your Plan Is a Key To Successful Implementation = 53
• Where To Look for Money Within Your Own Company = 53
• Ideas For Finding Funding Outside Of Your Company = 54
• Methods Of Amortizing Initial Investment = 54
• No Budget Or Low Budget Situations = 55
• HOW TO PREDICT YOUR FUTURE COMMUNICATION NEEDS = 57
• How To Beat Murphy's Law : Have A Detailed Schedule = 57
• Three Pitfalls Guaranteed To Cost Time And Money = 57
• MEASURING THE RESULTS OF A COMMUNICATION PLAN : A KEY TO SUCCESS = 58
• What Can Be Measured = 58
• How To Establish Realistic Benchmarks = 60
• Finetuning Your Plan = 61
• CHAPTER 3 HOW TO WRITE EFFECTIVE MEMOS AND LETTERS TO EMPLOYEES = 62
• FACTORS THAT LIMIT THE EFFECTIVENESS OF LETTERS AND MEMOS = 62
• What Makes Letters And Memos More Effective = 63
• Will A Memo Or Letter Do The Job? = 64
• What To Do If Your Letter Or Memo Doesn't Work = 65
• Tips for Improving Your Memo - And Letter-Writing Skills = 71
• Employee Situations : When Letters Are More Appropriate Than Memos = 71
• Employee Situations : When Memos Are More Appropriate Than Letters = 74
• WHEN SHOULD THE PRESIDENT OR HUMAN RESOURCES DEPARTMENT SEND MEMOS = 79
• SAMPLE LETTERS AND MEMOS COVERING HUMAN RESOURCES COMMUNICATIONS = 83
• HOW TO MEASURE THE COST EFFECTIVENESS OF LETTERS AND MEMOS = 90
• Cost Cutting Tips Four Using letters And Memos = 91
• How To Measure The Success Of Your Message = 91
• CHAPTER 4 WRITING, EDITING, AND PRODUCING EMPLOYEE PUBLICATIONS = 92
• TYPES OF PUBLICATIONS = 92
• Including Employee Publications In Your Total Communication Plan = 94
• Using Publications To Reinforce Your corporate And Human Resource Messages = 94
• How To Choose The Right Type Of Publication To Meet Your Need = 94
• BULLETINS : HOW TO CONVEY A SENSE OF URGENCY = 95
• When To Use Bulletins = 96
• Helpful Hint For Producing Bulletins = 97
• NEWSLETTERS : ALTERNATIVE TYPES AND HOW THEY SHOULD BE USED = 95
• General Newsletters : Communicating A Variety Of Topics = 97
• TOPIC SPECIFIC NEWSLETTERS : FOCUSED INFORMATION FOR SPECIFIC AUDIENCES = 98
• Helpful Hints For Producing Newsletters = 100
• NEWS TABLOIDS : FORMAT ALTERNATIVE = 100
• Why Organizations Choose News Tabloids Over Traditional Newsletters = 100
• Helpful Hints For Producing Tabloids = 100
• EMPLOYEE MAGAZINES : WHAT THEY INCLUDE = 102
• EMPLOYEE ANNUAL REPORTS : HELPING EMPLOYEES SEE THE BUSINESS THE WAY MANAGEMENT DOES = 102
• SPECIALTY PUBLICATIONS : FILLING A SPECIFIC NEED = 104
• OUTSIDE PUBLICATIONS : TIMESAVING PUBLICATION SHORT CUTS = 105
• Where To Find External Publications For Internal Use = 105
• UNDERGROUND PUBLICATIONS : WHAT THEY MEAN TO MANAGEMENT = 106
• ELECTRONIC PUBLICATIONS : TAKING ADVANTAGE OF TECHNOLOGY = 106
• BARGAINING UNIT PUBLICATIONS : WORKING WITH UNIONS TO IMPROVE COMMUNICATION = 107
• FIVE STEPS FOR PLANNING AND PRODUCING PUBLICATIONS = 108
• Step 1 : How To Get To The Right Audience = 108
• Step 2 : How To Use Editorial Policies To Give Your Publication A Personality = 108
• Step 3 : How To Identify Who Will Do The Work = 112
• Step 4 : How To Develop Budgets = 113
• Soft Dollar Costs That Can Hurt Your Budget = 118
• Step 5 : How To Measure Effectiveness Periodically = 118
• GUIDELINES FOR ESTIMATING THE COST OF ALL YOUR PUBLICATIONS = 118
• DESKTOP PUBLISHING : A PRODUCTION ALTERNATIVE = 120
• Using DTP To Solve Production Resource Problems = 120
• Using DTP Make Your Publications More Inviting To Read = 120
• Three Easy Steps To Enhance Your Word - processed Documents = 122
• The Dangers Of Desk Top Publishing = 123
• What You Need To Get Started = 123
• Resources To Help You Make The Most Of Desktop Publishing = 124
• CHAPTER 5 STEP-BY-STEP GUIDELINES FOR PREPARING EMPLOYEE HANDBOOKS = 125
• THREE KEYS TO PLANNING AND PRODUCING A SUCCESSFUL HANDBOOK = 125
• Content : What Your Handbook Should Contain = 126
• DESIGNING THE HANDBOOK = 126
• How To Produce An Appealing Cover Without Spending A Fortune = 126
• Organization : How To Make Your Handbook User Friendly = 128
• Format = 138
• Writing Style and Tone = 139
• Required Technical Information = 139
• Practical Budget And production Considerations = 139
• HOW TO CREATE COMPREHENSIVE EMPLOYEE HANDBOOKS TO INFORM, NOT OVERWHELM = 139
• What To Include In A Comprehensive Handbook = 139
• Keeping Information About The Company Up-To-The-Minute = 140
• Communicating Company Policies = 140
• TOPIC SPECIFIC HANDBOOKS = 145
• Benefit Summary Plan Descriptions = 145
• Writing Summary Plan Description Text = 153
• Writing Style and Tone = 156
• Required Technical Information = 157
• Other Types Of Topic Specific Handbooks = 157
• HOW-TO HANDBOOKS FOR MANAGERS AND OTHER SPECIAL GROUPS = 162
• Making How-To Handbooks Into Self-Help Training Guides = 162
• Get-Acquainted Handbooks to Help New And Temporary Employees = 165
• WHAT THE LAW HAS TO DO WITH YOUR EMPLOYEE COMMUNICATION PLAN = 165
• Laws That May Have Specific disclosure Requirements = 165
• Reducing Your Legal Liability = 166
• How To Satisfy Legal Requirements And Still Meet Your Communication Objectives = 167
• HOW TO MEASURE THE SUCCESS OF AN EMPLOYEE HANDBOOK = 168
• CHAPTER 6 HOW TO MASTER PERSONALIZED COMMUNICATION TECHNIQUES = 169
• USING COMPUTERS TO DEVELOP MORE EFFECTIVE COMMUNICATION TOOLS = 169
• COMPREHENSIVE BENEFIT STATEMENTS = 172
• Retirement Plan Statements = 172
• Capital Accumulation Plan Statements = 172
• Compensation／Benefit Enrollment Forms = 172
• Personalized Financial Planning Tools : The Wave Of The Future = 177
• COLLECTING THE NECESSARY DATA = 177
• Payroll Data = 177
• Retirement Plan Data = 177
• Defined Contribution Plan Data = 178
• Where To Look For Other Data = 178
• How To Make Sure The Data Is Accurate : Six Critical Checkpoints = 178
• FINDING THE RIGHT RESOURCES = 183
• How To Talk With Your Data Processing Department = 183
• Explaining Your Needs In Terms DP Can Understand = 184
• HOW TO DEVELOP BUDGETS = 185
• Developing Specialized Computer Forms = 185
• Defining Computer and Data Requirements = 186
• Cost Cutting Tips = 186
• HOW TO MEASURE THE SUCCESS OF YOUR PERSONALIZED COMMUNICATION PROGRAM = 187
• CHAPTER 7 HOW TO PREPARE AND USE AUDIOVISUAL COMMUNICATION TOOLS = 188
• THE PSYCHOLOGY OF AUDIOVISUAL MEDIA = 188
• TYPES OF AUDIOVISUAL TOOLS AND HOW TO USE THEM = 189
• Person-To-Person Techniques = 189
• How Visual Aids Help Improve person-To-person Presentation = 189
• How To Choose The Best Visual Aid For The Size Of Your Audience = 190
• Why Many Visual Aids Don't Get the Job Done = 192
• CONTROLLED MASS COMMUNICATION AUDIOVISUAL FORMATS = 196
• Determining The Best Format For Your Purpose = 196
• Assessing Your AV Equipment Inventory = 196
• Assessing Physical Screening Facilities = 196
• Assessing Availability Of Technical Support = 196
• Evaluating The Size Of Your Audience = 198
• HOW TO PRODUCE AUDIOVISUAL TOOLS = 198
• Guidelines For Developing Professionally Produced Audiovisual Programs = 198
• Determining Program Specifications = 199
• Ten Basic Production Steps for Audiovisuals = 200
• Creative Concept : How To Tell What The Finished Program Will Look Like = 200
• Pre-Production = 204
• Post-Production = 204
• HOW TO DEVELOP BUDGETS = 206
• Why Videotape Is Not Necessarily More Expensive Than A Slide／Tape Show = 206
• Cost Cutting Tips = 206
• How To Amortize Costs = 206
• How To Measure Audiovisual Success = 209
• CHAPTER 8 IDEAS FOR DEVELOPING INTERACTIVE COMPUTER-BASED COMMUNICATIONS = 210
• USING THE COMPUTER AS AN EMPLOYEE COMMUNICATION MEDIUM = 210
• Getting Messages Out Faster With Electronic Mail = 210
• How A Community Hospital Uses Electronic Mail Technology To Produce An Employee Newsletter = 211
• Increasing Retention With The Learn-At-Your-Own Speed Approach = 211
• Improving Employee Decision-Making With Computer Programs = 214
• TYPES OF INTERACTIVE EMPLOYEE COMMUNICATION PROGRAMS = 214
• Designing Your Program To Be User-Friendly = 215
• Which Computer Is Right? = 215
• A STEP-BY-STEP GUIDE TO STARTING A COMPUTER-BASED COMMUNICATION PROGRAM = 215
• Step 1 : Hardware Inventory Assessment = 215
• Step 2 : Communication Needs Assessment = 232
• Step 3 : Implementation And administration Of A Computer-Based Communication Program = 232
• Step 4 : Getting Management To Say Yes = 232
• KEEPING PACE WITH THE LEADING EDGE = 234
• Interactive Video = 234
• Artificial Intelligence = 234
• HOW TO DEVELOP BUDGETS = 236
• Cost Cutting Tips = 236
• Evaluating The Success Of An Interactive Communication Program = 236
• CHAPTER 9 INTEGRATING COLLATERAL MATERIALS INTO YOUR COMMUNICATION PROGRAM = 237
• WHEN TO USE COLLATERAL MATERIALS = 241
• TIPS FOR PLANNING A PROGRAM WITH COLLATERAL MATERIALS = 241
• Developing A Collateral Material Strategy For Your Communication Plan = 241
• TWO PRACTICAL EXAMPLES FOR USING COLLATERAL MATERIAL = 245
• HOW TO DEVELOP BUDGETS = 245
• Developing Specifications = 245
• Finding Suppliers = 245
• Cost Cutting Tips = 245
• HOW TO MEASURE THE SUCCESS OF COLLATERAL MATERIALS = 247
• CHAPTER 10 EDUCATION AND TRAINING = 248
• THE DIFFERENCE BETWEEN EDUCATION AND TRAINING = 248
• KEYS TO MAXIMIZING COMMUNICATION, EDUCATION, AND TRAINING OPPORTUNITIES = 248
• Communication Vs. Education And Training = 249
• Sharing Resources And Budgets = 249
• Why You Can Expect More Requests For Training Support = 249
• PREPARING TO MEET NEW TRAINING CHALLENGES = 250
• Internal Training Facilities : Using Untapped Skills And Resources = 250
• External Training Resources : Are Boilerplate Tools Really Less Expensive? = 251
• Tips for Judging the Quality of Prepackaged training Tools = 251
• Determining The Applicability Of A Boilerpllate package To your Needs = 251
• Traditional Resources For Training Materials = 251
• Non-Traditional Resources Of Training Packages = 251
• HOW TO DEVELOP BUDGETS = 254
• Developing Specific Guidelines For A Training Program = 254
• HOW TO MEASURE SUCCESS = 261
• CHAPTER 11 HOW TO HANDLE COMMUNICATION AT MULTIPLE LOCATIONS = 262
• SOLUTIONS FOR OVERCOMING DIFFERENCES AMONG LOCATIONS = 263
• Solutions That Will Work The People Part Of Your Communication Plan = 263
• Solutions That Will Work With the Organizational Part Of Your Program = 264
• Dealing With The l Hate Corporate Syndrome = 264
• How To Really Get Support At Various Locations = 265
• Negotiating With Locations = 265
• How To Maintain Consistency And Flexibility In Multi-Location Communication Projects = 266
• Developing One Plan With 2-200 Variables = 266
• HOW TO DEVELOP PILOT PROGRAMS WITH ONE OR TWO LOCATIONS = 272
• CHAPTER 12 WORKABLE IDEAS FOR HANDLING EXTERNAL COMMUNICATIONS = 276
• UNDERSTANDING THE HUMAN RESOURCE ROLE IN EXTERNAL COMMUNTICATION = 276
• Types Of external Communicators = 277
• WAYS TO USE THE NEWS MEDIA TO YOUR ADVANTAGE = 278
• What The News Media Wants to Know = 278
• Turing Hard News Angles Into Soft News Opportunities = 278
• Dealing With The Media In Hard news Situations = 278
• Writing Effective News Releases = 278
• How To Manage Media Relations Successfully = 281
• WHAT TO DO WHEN THE PRESS CALLS YOU = 286
• USING SPECIAL INTEREST GROUPS TO SUPPORT INTERNAL COMMUNICATION OBJECTIVES = 286
• Helpful Insights Into The Motives Of Special Interest Groups = 286
• Five Ideas For Gaining Support From Special Interest Groups = 291
• BENEFITS OF WELL-COORDINATED INTERNAL AND EXTERNAL COMMUNICATION = 291
• TIPS FOR COORDINATING INTERNAL AND EXTERNAL COMMUNICATION ACTIVITIES = 292
• CHAPTER 13 WRITING EFFECTIVE REPORTS = 293
• GETTING TO KNOW YOUR AUDIENCE = 293
• TECHNIQUES FOR ORGANIZING YOUR REPORTS = 295
• Writing The Report = 300
• USING GRAPHICS TO ENHANCE THE QUALITY OF YOUR REPORT = 301
• How charts And Graphs Will Improve Your Report = 301
• Tips On How To Prepare Charts And Graphs = 301
• EFFECTIVE FORMATS FOR POWERFUL REPORTS = 312
• Executive Summary = 312
• Body Of The Report = 312
• Appendices = 312
• Packaging = 313
• TURNING YOUR REPORTS INTO WINNING PRESENTATIONS = 313
• Content Preparation = 327
• Meeting Preparation = 327
• Agenda For Making The Presentation = 327