국가경재력 강화를 위한 디자인 연구 : 국가홍보용 캘린터 작업을 중심으로 A Case study of promotional calendar of Korea = A Study of Promotional Design for National Image

다국어 초록 (Multilingual Abstract)

Korean economy has been overestimated by the superficial and narrow-minded development. Since we have joined as OECD members, we are misunderstood into thinking that our country became one of the advanced countries I the world. This circumstance brought our country under the control of IMF(International Monetary Fund) and the people have been in the situation which we have never been experienced before. Our economy has been treated by possibility of dishonorness, meargeance, and selling overseas. Under the control of IMF, the image of korea was got worst, and the international competitiveness of our country has been weakened. As we got into the IMF program, the Patriotism became an important marketing tool in the advertising market. Redesigning the Korean national flat, which is called Takguk, has been developed in the design market by appealing the unification to overcome from our economic corruption and promote the Korean image in the world market. In the nationwide aspect, Takguk will be our symbolic identity, which will gathered national power under the name of patriotism. From the international point of view, Takguk will be the trademark of our country and will promote the our image, which has got worse by the economic corruption in the wold market. For 21st centry, the design power will be the main competitive factors in the world market. Just like the company promote its image by the Corporation Identity Program, We must promote national image in the global world and this promotional program will be excuted with the image of Takguk.