연구논문 / 관광호텔업의 인터넷 활용현황과 실증분석에 관한 연구 = A Study on the Status of Utilization and Empirical Analysis of Internet in Korean Hotel Industry

다국어 초록 (Multilingual Abstract)

This study deals with the relationship between categories of hotel industry, its perforneartces and its ownership of Internet homepages. It also covers hcew the hotel industry utilizes the homepage and how much they use the Internet homep,age. First, one rcaearch shows that 54 enterprises(12.3?) of the whole 500 industries own iretemet homepages. This shows a poor rate of Internet use. Second, as the korean hotels .show good performance in rooms and Seota, kyurtgpook aeed chejudo's hotels to them, the rate of having a homepage increases relatively. There is more relationship betwEeen having a homepage and rooms. Third, if we look at how much the hotel industry uses the Internet, me can easily find that they use their homepages mainly to utilize the information on totuist products ire commurvcating. Even the hotels which interchange with customers are more interestEed in finding information than satisfying each customer's needs and desires.