개인적 요인(혁신성, 자기효능감, 지식)이 차량 네비게이션 사용의도에 미치는 영향에 관한 연구 -성별의 조절효과를 중심으로- = A Study of the influence of personal factors(innovativeness, self-efficacy, knowledge) on the use intention of vehicle navigation -A focus on a moderating effect of gender-

다국어 초록 (Multilingual Abstract)

This article propose a model with personal innovativeness, knowledge, and self-efficacy as the key personal factors to influence intention to use vehicle navigation. At the same time, this study examines whether there is an interaction effect between gender and intention to use vehicle navigation. The model was tested using data from 395 consumers who had used vehicle navigation in Je-Ju Island. The findings indicate that the personal innovativeness and self-efficacy are significantly related to the intention to use vehicle navigation. Also, the analysis indicates that gender has a role in moderating the relationship between personal innovativenss and intention to use vehicle navigation. Limitations of the research are discussed and implications for marketing practitioners targeting tourism consumers are presented.