This paper examines the necessary conditions on irony, which have been studied and are still being studied by a lot of linguistics. First. some of previous proposals on irony will be discussed and their problems will be pointed out. Especially echoic ...
This paper examines the necessary conditions on irony, which have been studied and are still being studied by a lot of linguistics. First. some of previous proposals on irony will be discussed and their problems will be pointed out. Especially echoic theory(Wilson and Sperber 1992) and indirect negation(Giora 1999) will be compared. Second, some Korean advertising copies will be discussed to find out appropriate necessary conditions on irony. Based on this Korean advertising copies, it will be proposed situation, negation, indirectness, and intention are the necessary conditions on irony which brings successful irony effects.