Consumer satisfaction if the core element of a marketing concept.
In order to realize the purpose of this research, involvement, which has been presented as possible moderation variables in many previous studies.
The implications for the marketers a...
Consumer satisfaction if the core element of a marketing concept.
In order to realize the purpose of this research, involvement, which has been presented as possible moderation variables in many previous studies.
The implications for the marketers are that they must recognize the existence of differences of the consumer satisfaction formation process in the various situations and must comprehend the extent to which consumers assess their products in respect to level of involvement. When customers are attracted by the products, they are interested in and evaluate the product in their own way. Involvement estimate the degree of the evaluation.
Involvement can explain customers doing more detail than any conception.
This study has investigated the relationships between various types of customer satisfaction and involvement about product and service.