국내⋅외 뷰티 애플리케이션(Application) 기능분석을 통한 메타버스(Metaverse) 디지털 플랫폼(Digital Platform) 적용에 관한 연구

다국어 초록 (Multilingual Abstract)

With the emergence of the MZ generation in recent years and the expansion of the e-commerce market along with communication using digital technology in various fields of society, many online digital platforms are appearing. In addition, based on the convergence of ICT, with the prevalent use of AI technology that can provide customized services using service data such as mobile, big data, and Internet of Things(IoT), the digital platform market is developing rapidly and the technological level of artificial intelligence and virtual reality are raising to a higher one. Many beauty-related applications have also been developed in the beauty industry, which has developed with the pursuit of the desire for beauty thus to groom oneself as a driving force. DIOR expanded its presence into Zepeto, the largest metaverse in Asia, for the first time by requesting collaborations while providing limited sketches of a total of nine makeup sets designed for Zepeto by Peter Philips who is DIOR's Makeup Creative and Image Director. The purpose of this study was, therefore, to examine the current status of makeup applications, identify the user's preferred functions through function classification, and suggest a method to apply those functions to the metaverse.
For the purpose, the concept, characteristics, and current status of the digital platform were analyzed with a focus on the previous studies, reports, internet news articles, domestic, foreign books, and the Google Play Store, which allows us to identify the number and status of downloads and current status of applications. The status of beauty applications downloaded more than 500,000 times from Oct. 11 to Nov. 3, 2020 was investigated and, among which, the functions of makeup applications that were downloaded more than 100 million times were analyzed. The preference survey was performed in a total of 400 women composed of each 100 ones in their 10s, 20s, 30s, and 40s living in Gwangju Metropolitan City, from Jan. 3 to Apr. 13, 2022.
A method of applying the functions provided in the makeup application to the metaverse avatar was proposed based on the frequency analysis and preference survey results, and the results are as follows.
First, the concept and characteristics of the digital platform were investigated, and the current status and use cases of the digital platform were identified.
The types of digital platforms are largely classified into location-based services, information providing services, commerce services, social network services, interaction services, and convergence services.
The location-based service is based on GPS and the most representative application field is a route finding service, and the information providing service, the best example of which is portal site, is a service that provides various information to satisfy the needs of the users.
The commerce services enable online product purchases through mobile devices, and social network service users form relationships with unspecified people and share interests, activities, and expertise with them.
The interaction service is one in the form of a simulation combined with virtual information, and a convergence service combines two or more types, in which, users, after virtual experience, may purchase products, check the location of nearby stores, and even make a reservation.
Second, the functions of four representative makeup applications downloaded over 100 million were analyzed.
The four makeup applications downloaded more than 100 million times through the Google Play Store were BeautyPlus (BP), Sweet Snap (SS), YouCam perfect (YCM), and YouCam Makeup (YCP). The provided functions differed depending on the application.
The photo retouching functions were classified into 36 categories including eyeliner, eyelashes, mascara, dark circles, eye shape, eyebrow shape, lens, under eye fat, eyes color, double eyelid, red eye, nose shape, lip art, lipstick, lip shape, smile, lip wrinkles, teeth whitening, teeth braces, contouring, redness, texture correction, foundation, blusher, shading, highlighter, face painting, oil removal, bags under eye, body adjustment, hair, and theme makeup. It was found that YCM provides 30 functions, YCP 14 functions, BP 21 functions, and SS 10 functions.
Photo editing functions were classified into nine categories including animation, filter, sticker, adjustment, brush, photo size, frame, remover, and text. It was found that YCM provides three functions, YCP eight functions, BP six functions, and SS three functions.
Compared to YCM, YCP, and BP applications, which mainly provide photo retouching and editing functions, the most remarkable feature of SS is that it minimizes post-shooting correction by providing functions that can be applied before taking a photo, though the provided functions were not enough to perform fine-tuning.
Third, the preferences of makeup application users by age groups were analyzed.
In users in their 10s, YCM's eyelashes, eye shadow, eye shape, under eye fat, double eyelid, red eye, nose shape, contour, texture correction, foundation, blusher, shading, oil removal, and body adjustment functions, YCP's eyebrow shape and lens functions, and BP's filter and sticker functions were found to be the most preferred.
In users in their 20s, YCM's eye shape, lens, under eye fat, double eyelid, red eye, nose shape, lip shape, smile, texture correction, foundation, blusher, shading, oil removal, body adjustment, animation, adjustment, brush, frame, and text functions and BP's eyelash, eye shadow, eyebrow shape, lipstick, teeth whitening, dark circles, filter, and sticker functions were found to be the most preferred.
In users in their 30s, YCM's eyelashes, eye shadow, eye shape, eyebrow shape, double eyelid, red eye, nose shape, lipstick, lip shape, smile, teeth whitening, contour, texture correction, foundation, blusher, shading, oil removal, body adjustment, animation, adjustment , and brush functions, YCP’s under-eye fat function, BP’s dark circles and filter functions, and SS’s sticker functions were found to be the most preferred.
In users in their 40s, YCM's eyebrow, eye shadow, eye shape, eyebrow shape, under eye fat, double eyelid, red eye, nose shape, lipstick, lip shape, smile, teeth whitening, contour, texture correction, foundation, blusher, shading, oil removal, dark circle, Body adjustment, animation, adjustment, brush, frame, and text functions and BP's lens, filter, and sticker functions were found to be the most preferred.
Fourth, a makeup manual, based on the function preference survey, applicable to the metaverse was proposed.
For the eye functions, it was proposed that the length and thickness of the eyeliner, the tail direction, the length and thickness of the eyelashes, and the thickness of eyebrow could be adjusted and that the eye shadow could be applied with color for each of the three patterns.
For the lip functions, lip art function that allows the application of pattern to the lips and a lipstick function that allows the choice between shining and no-shining.
For the skin functions, It was proposed to provide the functions by categorizing them into shading, highlighter, and contouring. For the theme makeup and face painting functions, the classification by theme for the convenience of users was proposed. In case of face painting, the functions to adjust the size and position has been proposed. For the body-related functions, body adjustment function that allows the body to be shortened or lengthened have been proposed.
For the photo-editing functions, it was proposed to add a resizing function to the animation, filter, and sticker functions, and to add brightness, resolution, contrast, and saturation to the adjustable items. For the brush functions, the addition of color was proposed. For the photo size and frame functions, the function to add photo and picture was proposed. For the text function, the addition to allow change of size, font, and color of text was proposed.
This study contributed to this field by proposing the makeup function applied to the metaverse for the first time in the beauty field, and the results of this study are expected to be used as important basic data in the current environment in which the importance of digital platforms is increasingly emphasized.

목차 (Table of Contents)

• I. 서론 1
• 1. 연구 필요성 및 목적 1
• 2. 연구 내용 및 방법 3
• Ⅱ. 이론적 배경 6
• 1. 디지털 플랫폼의 개념 및 특징 6
• 2. 디지털 플랫폼 현황 및 현장 활용 사례 13
• 가. 위치기반 서비스 15
• 나. 정보제공 서비스 16
• 다. 커머스 서비스 18
• 라. 소셜 네트워크 서비스 21
• 마. 상호작용 서비스 23
• 바. 융합 서비스 27
• Ⅲ. 메이크업 애플리케이션 기능 분석 및 선호도 조사 30
• 1. 메이크업 애플리케이션 기능 분석 30
• 2. 연령별 메이크업 애플리케이션 기능 선호도 조사 및 비교 분석 77
• Ⅳ. 메타버스 디지털 플랫폼 메이크업 메뉴얼 제안 113
• Ⅴ. 결론 128
• 참고문헌 134
• 부록 140