CPND 생태계 관점의 디지털 웰니스 산업 활성화를 위한 핵심요인 중요도 평가 = Evaluation of Key Elements and Priorities for Activating the Industry of Digital Wellness Service from CPND Ecosystem Perspective

다국어 초록 (Multilingual Abstract)

The global smart wellness industry is a high value-added core industry, which will expect to form a market size of $ 520.2 billion by 2023. Especially, digital wellness service market is continuously expanding due to the outbreak of COVID-19 and the necessity of un-contact wellness service. Although the numerous digital wellness services have launched, service quality management and standardization systems have still not been established. In addition, prior studies drawn on the qualitative research and verification the effect on social weak. Little research paid attention on the general understanding of the general public from the perspective of the business ecosystem. This study aimed to conduct research to determine the key factors, which help to active digital wellness services. The research model developed from CPND (Content-Platform-Network-Device) framework to derive the business success factors of digital wellness service and the importance of the factors were evaluated by AHP methodology. As a result of the research, the order of importance of Content(0.569)>Platform(0.213)>Network(0.116)>Device(0.100) is obtained from the upper elements and the lower elements has arranged as Scientific content(0.187)>Customized solution(0.097)>security(0.084) etc relying on the descending weight. Depending on these results, the theoretical and managerial implication had discussed.

국문 초록 (Abstract)

전 세계 스마트 웰니스 산업은 2023년까지 5202억 달러의 시장규모가 형성될 것으로 예상되는 고부가가치 핵심산업니다. 특히 코로나19로 인해 언컨택트 웰니스 서비스의 필요성이 언급되면서, 디지털 웰니스 서비스의 시장은 지속적으로 확대하고 있다. 그러나 수많은 디지털 웰니스 서비스의 출범으로 서비스의 질 관리, 표준화 체계 마련 등이 이루어지지 않고 있는 상황이다. 또한 디지털 웰니스 서비스 관련 선행연구는 사례연구, 사회적 약자 위주의 효과 검증 등의 분야에 머물러 있으며, 비즈니스 생태계적 관점에서 일반인 대상으로 접근하는 종합적인 관점의 연구가 미흡한 상황이다. 따라서 본 연구에서는 범국민적으로 사용하는 디지털 웰니스 서비스를 대상으로 하여 디지털 웰니스 서비스 활성화를 위해 핵심요인에 대한 연구를 진행하고자 하였다. 이에 CPND(Content-Platform-Network-Device) 프레임워크을 토대로 디지털 웰니스 서비스의 경영학적 성공요인을 도출하고, AHP 방법론을 활용하여 중요도를 평가하였다. 연구결과, 상위요인에서는 콘텐츠(0.569) > 플랫품(0.213) > 네트워크(0.116) > 디바이스(0.100) 순으로 중요하게 나타나며 하위요인에서는 가중치 내림차순으로 과학적 콘텐츠(0.187) > 맞춤형 솔루션(0.097) > 안전성(0.084) 등으로 나타나 각각의 시사점을 기술하였다.

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