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1 윤창인, "한・미 FTA 서비스협상의 방향과 기조" 20-31, 2006
2 재정경제부, "참여정부 서비스산업 규제개혁 추진성과 및 계획"
3 장재철, "서비스수지 적자 확대와 시사점" (139) : 1-3, 2007
4 김현정, "서비스산업 비중증가의 원인 및 경제성장에 미치는 영향" 한국은행 12 (12): 35-76, 2006
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8 Edgett, S, "The development of new financial services: Identifying determinants of success and failure" 5 : 24-38, 1994
9 Bitner,M.J, "Servicescapes: the impact of physical surroundings on customers and employees" 56 : 57-71, 1992
10 Enis, B. M, "Service marketing: different products, similar strategy" Marketing of Service, American Marketing Association 1981
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