The field of marketing is increasingly developing and transferring its theory and application to the non-profit sectors of our society. These days we are beginning to see the impact of the marketing field on the administration of information service o...
The field of marketing is increasingly developing and transferring its theory and application to the non-profit sectors of our society. These days we are beginning to see the impact of the marketing field on the administration of information service organizations. Marketing methods can assist information service organizations in doing a better job of allocating scarce resources and attracting new ones. Therefore this article describes principles of marketing, marketing for non-profit organizations and marketing for information service organizations.