새로운 미디어 공공 캠페인으로서 교육적-오락물의 설득 효과에 대한 탐구 : 텔레비전 프로그램의 장기기증에 대한 개인의 태도와 행동에 미치는 영향

목차 (Table of Contents)

• 1. 문제제기 및 연구목적
• 2. 이론적 배경 및 연구모델
• 1) 서사의 설득적 효과와 수용자 관여
• 2) 장기기증 실천행동에 대한 이론적 모델
• 3. 연구방법
• 1) 텔레비전 E-E 프로그램 “닥터스”의 개요
• 2) 자료의 수집
• 3) 변인의 측정
• 4. 연구결과
• 1) 연구집단과 비교집단의 장기기증 태도 및의도 차이
• 2) 연구모형 검정
• 3) 가설 검정
• 5. 요약 및 논의
• 참고문헌
• Abstract

참고문헌 (Reference)

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