COVID-19의 파급력: 검색과 신용카드 사용 행위 분석을 중심으로

국문 초록 (Abstract)

COVID-19 확산은 인명 피해와 더불어 이동 제한, 재택근무, 디지털 전환의 촉진과 같이 일상생활에도 큰 영향을 주었다. 이에 본 연구는 국내 소비와 검색 활동을 통해서 COVID-19의 영향을 살펴보았고, 나아가 소비와 검색의 관계를 탐색했다. 구체적으로 본 연구는 국내 COVID-19 확진자와 네이버 검색 그리고 6대 업종 및 ICT 분야의 1년간 신용카드 사용 건수의 관계를 통계적으로 분석했다. 또한 카드 사용 건수를 설명할 수 있는 검색어를 찾아 소비 활동과 비교했다. 연구 결과에 따르면, 신규 확진자와 검색은 통계적으로 유의미한 관계가 존재하며, 검색이 선행하는 것으로 나타났다. COVID-19에 따른 여파는 취미·오락, 관광, 레저 업종에서 평균 이상으로 나타났으며, 생활 업종은 상대적으로 피해가 적었고, ICT 분야는 거의 여파가 없었던 것으로 밝혀졌다. 또한, 소비 활동을 설명할 수 있는 검색어가 존재했으며, 이를 활용해 소비 활동의 변화를 빠르게 관측할 수 있었다. 본 연구결과는 COVID-19이 사회경제적으로 미친 영향을 객관적으로 제시하고 검색 활동을 통해 업황과 정책 효과의 신속한 관찰 가능성을 제시했다는 측면에서 의의가 있다.

다국어 초록 (Multilingual Abstract)

The pandemic of COVID-19 has had a huge impact on daily life, such as restricting mobility, working from home, and promoting digital transformation. Therefore, this study examined the impact of COVID-19 through domestic consumption and search activities, and further explored the relationship between consumption and search. Specifically, this study statistically analyzed the relationship between Korean COVID-19 confirmed cases, Naver search, and the number of card use cases in one year in 6 major industries and ICT fields. In addition, search terms that can explain the number of cards used were compared with consumption activities. According to the results of the study, there was a statistically significant relationship between the search and the new confirmed patient, and the search was preceded. The aftermath of COVID-19 was above average in the hobbies/entertainment, tourism, and leisure industries, with relatively little damage in the living sector, and almost no aftermath in the ICT sector. In addition, there was a search word that could be explained by consumption activity, and by using it, changes in consumption activity could be quickly observed.

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 선행연구 분석
• 3. 연구 방법론 및 대상 자료
• 4. 연구 결과
• 5. 토의
• 6. 결론 및 한계점
• 참고문헌

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