1 SHEN JIA, "한류 팬덤이 한국제품 구매의도, 만족도 및 한국방문 의도에 미치는 영향에 관한 연구: 중국 소비자를 중심으로" 현대중국학회 20 (20): 183-212, 2018
2 안현경, "한국에 거주중인 한국, 중국, 베트남인의한국의 국가이미지, 한류관심도, 한국미용서비스 만족도의관계 및 차이에 대한 연구" 한국패션비즈니스학회 22 (22): 59-75, 2018
3 孫喜順, "中國 男性 消費者의 韓國産 衣類패션 製品에 關한 認知와 滿足度 軟球" 한국패션비즈니스학회 7 (7): 97-106, 2003
4 Srivastava, R. K., "Will multiple endorsements communication strategy by a celebrity work in educated consumer segment" 7 (7): 99-105, 2011
5 Nunnally, J. C., "Psychometric theory" McGraw-Hill 1978
6 Hair, J. F., "Multivariate data analysis" Prentice Hall 1998
7 Hassan, S. R. U., "Influence of celebrity endorsement on consumer purchase intention for existing products : A comparative study" 4 (4): 1-23, 2014
8 Tabachnick, B. G., "Experimental designs using ANOVA" Thomson/Brooks/Cole 2007
9 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981
10 Abdulmajid, S. M. A., "Endorser credibility effects on Yemeni male consumer's attitudes towards advertising, brand attitude and purchase intention : The mediating role of attitude toward brand" 5 (5): 55-66, 2012
1 SHEN JIA, "한류 팬덤이 한국제품 구매의도, 만족도 및 한국방문 의도에 미치는 영향에 관한 연구: 중국 소비자를 중심으로" 현대중국학회 20 (20): 183-212, 2018
2 안현경, "한국에 거주중인 한국, 중국, 베트남인의한국의 국가이미지, 한류관심도, 한국미용서비스 만족도의관계 및 차이에 대한 연구" 한국패션비즈니스학회 22 (22): 59-75, 2018
3 孫喜順, "中國 男性 消費者의 韓國産 衣類패션 製品에 關한 認知와 滿足度 軟球" 한국패션비즈니스학회 7 (7): 97-106, 2003
4 Srivastava, R. K., "Will multiple endorsements communication strategy by a celebrity work in educated consumer segment" 7 (7): 99-105, 2011
5 Nunnally, J. C., "Psychometric theory" McGraw-Hill 1978
6 Hair, J. F., "Multivariate data analysis" Prentice Hall 1998
7 Hassan, S. R. U., "Influence of celebrity endorsement on consumer purchase intention for existing products : A comparative study" 4 (4): 1-23, 2014
8 Tabachnick, B. G., "Experimental designs using ANOVA" Thomson/Brooks/Cole 2007
9 Fornell, C., "Evaluating structural equation models with unobservable variables and measurement error" 18 (18): 39-50, 1981
10 Abdulmajid, S. M. A., "Endorser credibility effects on Yemeni male consumer's attitudes towards advertising, brand attitude and purchase intention : The mediating role of attitude toward brand" 5 (5): 55-66, 2012
11 Khan, M. M., "Effect of celebrity endorsement on consumer purchase intention-Evidence from Qmobile Linq advertisement" 19 (19): 1065-1082, 2018
12 Kraa, J. J., "Effect of celebrity endorsement on consumer buying behavior of Samsung mobile phones in Ghana" 2 (2): 1-12, 2018
13 Ibidunni, A. S., "Data on customer perceptions on the role of celebrity endorsement on brand preference" 18 : 1107-1110, 2018
14 Lafferty, B. A., "Corporate credibility's role in consumers' attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad" 44 (44): 109-116, 1999
15 Ohanian, R., "Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness" 19 (19): 39-52, 1990
16 Cuomo, M. T., "Celebrity endorsement and the attitude towards luxury brands for sustainable consumption" 11 (11): 6791-, 2019
17 Kooli, C., "Celebrity endorsement and its effect : Arabic world perspectives" 6 (6): 182-188, 2018
18 Pradhan, D., "Celebrity endorsement : How celebrity-brand-user personality congruence affects brand attitude and purchase intention" 22 (22): 456-473, 2014
19 Fleck-Dousteyssier, N., "Celebrities in advertising : Looking for congruency or likability" 29 (29): 651-662, 2012
20 Bryman, A., "Business research methods" Oxford University Press 2015
21 Abraham, M., "Brand positioning through celebrity endorsement in an Indian perspective" 7 (7): 16-20, 2018
22 Randhawa, A., "Brand positioning through celebrity endorsement" 2 (2): 2349-3402, 2015
23 Hung, K., "Assessing celebrity endorsement effects in China : A consumer-celebrity relational approach" 51 (51): 6-21, 2011
24 Day, J. D., "A study of the relations between customer satisfaction, loyalty and purchase intention-In the case of Chunghwa Telecom's mobile internet" 2013 : 188-194, 2013