This research focused on the relationship to performance to two type o internal resources. The connection between customer focused capabilities and firm performance has long been recognized in marketing and logistics literature. And Information techno...
This research focused on the relationship to performance to two type o internal resources. The connection between customer focused capabilities and firm performance has long been recognized in marketing and logistics literature. And Information technology capabilities have increasingly been viewed as key predictors of firm performance. The first goal of this research is to propose and test a model of the relationships among customer focused capabilities. information technology, and performance. The research findings reveals that customer focused capabilities were significantly related to performance. However, this research findings reveals that moderating effect of information technology were not significant.