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RISS
스콜라The purpose of this study is to activate the internet cosmetic shopping mall by evaluating customer's satisfaction. The results of the customers' satisfaction in internet cosmetic shopping mall shows that the average of the follows are high: "orderin...
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RISS 인기검색어
인터넷 화장품 쇼핑몰에 대한 소비자 만족도 평가 = The Evaluation of the Customers' Satisfaction in Internet Cosmetic Shopping Malls
한글로보기https://www.riss.kr/link?id=A3031693
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2001
-
작성언어
Korean
-
KDC
004.200
-
자료형태
학술저널
-
수록면
35-53(19쪽)
- 제공처
-
0
상세조회 -
0
다운로드
부가정보
다국어 초록 (Multilingual Abstract)
The purpose of this study is to activate the internet cosmetic shopping mall by evaluating customer's satisfaction.
The results of the customers' satisfaction in internet cosmetic shopping mall shows that the average of the follows are high: "ordering in convenient time is possible "received the highest point and "comparison with the other brand's goods is easy", "time can be saved" and "price is low" are received fairy high point. But "buying colored cosmetic is easy", "refund is easy" showed low satisfaction.
These shows that customers have negative feeling in choosing colored cosmetic and refunding when they use cosmetic shopping mall.
The analysis of the total points of the shopping mall reveals that compound shopping mall show many superiorities in contents, and specialized cosmetic shopping malls show superiorities in satisfaction but compound shopping mall is more convenient to the customers than specialized cosmetic shopping mall.
The results of the customers' satisfaction in internet cosmetic shopping mall shows that the average of the follows are high: "ordering in convenient time is possible "received the highest point and "comparison with the other brand's goods is easy", "time can be saved" and "price is low" are received fairy high point. But "buying colored cosmetic is easy", "refund is easy" showed low satisfaction.
These shows that customers have negative feeling in choosing colored cosmetic and refunding when they use cosmetic shopping mall.
The analysis of the total points of the shopping mall reveals that compound shopping mall show many superiorities in contents, and specialized cosmetic shopping malls show superiorities in satisfaction but compound shopping mall is more convenient to the customers than specialized cosmetic shopping mall.
The purpose of this study is to activate the internet cosmetic shopping mall by evaluating customer's satisfaction.
The results of the customers' satisfaction in internet cosmetic shopping mall shows that the average of the follows are high: "ordering in convenient time is possible "received the highest point and "comparison with the other brand's goods is easy", "time can be saved" and "price is low" are received fairy high point. But "buying colored cosmetic is easy", "refund is easy" showed low satisfaction.
These shows that customers have negative feeling in choosing colored cosmetic and refunding when they use cosmetic shopping mall.
The analysis of the total points of the shopping mall reveals that compound shopping mall show many superiorities in contents, and specialized cosmetic shopping malls show superiorities in satisfaction but compound shopping mall is more convenient to the customers than specialized cosmetic shopping mall.
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- 가톨릭대학교 생활과학연구소
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