패션상품 소비자의 관계혜택지각이 만족에 미치는 영향 = The Influence of Relationship Benefit Perception and Consumer Satisfaction for Fashion Products

참고문헌 (Reference)

1 "호텔 레스토랑의 관계혜택이 고객 충성도에 미치는 영향-전환비용과 대안 매력도의 조절역할에 대한 탐색적 연구" 117-142, 2002

2 "패션상품 소비자의 관계혜택 지각이 장기적 관계지향성에 미치는 영향" 2005

3 "패션기업의 CRM에 대한 고객반응연구" 27 (27): 1060-1071, 2003

4 "의류제품 판매원에 대한 고객만족과 판매원 충성도에 대한 연구" 26 (26): 431-442, 2002

5 "의류점포와 고객간의 장기적 관계발달 과정 모델" 2003

6 "쇼핑동기와 서비스품질 지각이 고객의 감정적 반응과 패션 점포 만족도에 미치는 영향" 26 (26): 216-226, 2002

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