1 안차수, "초등학생의 인터넷 수용 및 중독에 대한 접종효용에 관한 연구" 한국지역언론학회 5 (5): 243-275, 2005
2 차희원, "위기유형과 관계 관리에 따른 위기 커뮤니케이션 전략연구" 6 (6): 189-232, 2002
3 이상경, "기업의 제품관련 위기 유형과 대응 전략별 효과에 관한 연구" 9 (9): 186-218, 2007
4 이상경, "기업 위기에서 기업 이미지가 사과의 수용,책임 귀인,반복성 판단에 미치는 영향:삼성,현대 CEO 위기를 중심으로" 10 (10): 197-231, 2006
5 안차수, "공격적 메시지에 대한 대응전략으로서 접종전략" (65) : 77-99, 2004
6 McGuire, W. J., "nducing resistance to persuasion" 1 : 191-229, 1964
7 Coombs, W. T., "Unpacking the halo effect: Reputational and crisis management" 10 (10): 123-137, 2002
8 Wan, Hua-Hsin, "The relative effectiveness of inoculation, bolstering, and combined approaches in crisis communication" 16 (16): 301-328, 2004
9 Pfau, M., "The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages" 40 : 26-44, 1992
10 Pfau, M., "The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages" 40 : 26-44, 1990
1 안차수, "초등학생의 인터넷 수용 및 중독에 대한 접종효용에 관한 연구" 한국지역언론학회 5 (5): 243-275, 2005
2 차희원, "위기유형과 관계 관리에 따른 위기 커뮤니케이션 전략연구" 6 (6): 189-232, 2002
3 이상경, "기업의 제품관련 위기 유형과 대응 전략별 효과에 관한 연구" 9 (9): 186-218, 2007
4 이상경, "기업 위기에서 기업 이미지가 사과의 수용,책임 귀인,반복성 판단에 미치는 영향:삼성,현대 CEO 위기를 중심으로" 10 (10): 197-231, 2006
5 안차수, "공격적 메시지에 대한 대응전략으로서 접종전략" (65) : 77-99, 2004
6 McGuire, W. J., "nducing resistance to persuasion" 1 : 191-229, 1964
7 Coombs, W. T., "Unpacking the halo effect: Reputational and crisis management" 10 (10): 123-137, 2002
8 Wan, Hua-Hsin, "The relative effectiveness of inoculation, bolstering, and combined approaches in crisis communication" 16 (16): 301-328, 2004
9 Pfau, M., "The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages" 40 : 26-44, 1992
10 Pfau, M., "The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages" 40 : 26-44, 1990
11 Burgoon, M., "The mediation of resistance to persuasion strategies by language variables and active-passive participation" 1 : 30-41, 1974
12 Papageorgis, D., "The generality of immunity to persuasion produced by pre-exposure to weakened counterarguments" 62 : 475-481, 1961
13 McGuire, W.J., "The effectiveness of supportive and refutational defenses in immunizing and restoring beliefs against persuasion" 24 : 184-197, 1961
14 Lerbinger, O., "The crisis manager:Facing risk and responsibility.Mahwah" Lawrence Erlbaum Associates 1997
15 Yin,Suya, "Priming in the inoculation process: An alternative route of resistance to persuasion. Unpublished doctoral dissertation" University of Wisconsin-Madison 2003
16 McGuire, W. J., "Persistence of the resistance to persuasion induced by various types of prior belief defense" 64 : 241-248, 1962
17 Coombs, W.T., "Ongoing crisis communication-planning, managing, and responding" Sage 1999
18 Compton, J. A., "Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research" 29 : 97-145, 2005
19 Pfau, M., "Inoculation in political campaign communication and gender" 13 : 1-21, 1990
20 Wan,Hua-Hsin, "Inoculation and priming in the context of crisis communication. Unpublished doctoral dissertation" University of Wisconsin-Madison 2000
21 Coombs, W. T., "Helping crisis managers protect reputational assets: Initial tests of the Situational Crisis Communication Theory" 16 (16): 165-186, 2002
22 Fombrun, C. J., "Fame & fortune:How successful companies build winning reputations" Prentice-Hall Financial Times 2003
23 Fearn-Banks, K., "Crisis communications: A casebook approach. Mahwah, NJ: Lawrence Erlbaum Associates"