우리나라 대학의 IMC 관련 교과운영 및 교육상황에 관한 연구 = Analysis of IMC syllabus in Korea Universities: What do we agree on IMC before teaching?

참고문헌 (Reference)

1 "한국, 일본의 대학광고교육 실태에 대한 비교연구" (45) : 1999

2 "통합적 마케팅 커뮤니케이션의 적용 가능성에 관한 연구" 한양대학교 1998

3 "통합마케팅 커뮤니케이션의 이해와 광고주의 인식에 관한 조사연구" (43) : 77-95, 1999

4 "우리나라 광고인들의 IMC 인식에 관한 연구" 2 (2): 2000

5 "사회과학 조사방법론" 박영사 1982

6 "대학 광고교육의 현황과 과제" 1 (1): 1999

7 "광고교육의 현주소 대학 광고교육의 현황과 전망" 1992

8 "Will agencies ever "get(or understand) IMC?" 38 (38): 1417-1426, 2004

9 "Understanding the diffusion of IMC" 44 (44): 31-45, 2004.3

10 "Uncovering the Rhetoric of the Syllabus" 46 (46): 58-, 1998

11 "Theoretical concept or management fad Examining the significance of IMC" 5 : 7-15, Sep2000

12 "The state of IMC research and applications" 40 (40): 22-, 2000

13 "Syllabus Evaluation by the Job-evaluation Technique" 1999.6

14 "Process and Evolution of IMC; Synergy of Persuasive Voices" Lawrence Erlbaun Associates Inc 1986

15 "Perceptions of Integrated Marketing Communications Among Marketers & Ad Agency executives in New Zealand" 18 : 89-119, 1999

16 "Perceptions of IMC and Organizational Change Among Agencies in South Africa" 20 : 361-380, 2001

17 "Marketing Déjà vu: The Discovery of Integrated Marketing Communication" 20 (20): 1998

18 "Integrated Marketing Communications in U.S. Advertising Agencies; An Exploratory Study" 7-18, Sep1997

19 "IMC의 발전방향에 관한 연구" 6 (6): 7-47, 2004

20 "IMC: Using Advertising & Promotion to Build Brands" McGraw Hill 2002

21 "IMC: The Next Generation" McGraw-Hill 2004

22 "IMC: A New Discipline With An Old Learning Approach; A Syllabi Analysis" 2005

23 "IMC Seminar in Shanghai" 2002.6

24 "IMC Best Practice Report" APQC 1998

25 "Does the syllabi reflect the educational traditions of the country?" 2005

26 "Communicating Globally" NTC 2000

27 "Client Perception of IMC Journal of Advertising Research" 1993

28 "Advertising, Promotion and Supplemental Aspects of IMC" Thomson 1997

29 "Advertising and Promotion" McGraw-Hill 2001

30 "Advertising Principles and Practice" Prentice Hall 1995

31 "A Survey of National Consumer Goods Advertisers" Northwestern University 1991

32 "A Multi-Country Comparison of the Drive of IMC" 21-38, Jan1999