지연된 구매의도의 결정 요인과 평가 목표, 태도자신감의 조정적 역할 = Consequences of Delayed Purchase Intention and the Moderating Role of Evaluation Goal and Attitude Confidence

참고문헌 (Reference)

1 "정서적 반응이 광고효과에 미치는 영향 제품소비경험과 관여도의 조정적 역할 경영학연구" 345-367, 1991

2 "소비자 정보처리에 대한 관여도와 광고유형의 조정적 역할 경영학연구" 87-115, 1990

3 "광고효과 단계에 있어서 평가목표, 관여도, 태도자신감의 조절적 작용" 13 (13): 53-76, 1998

4 "광고노출에 의한 소비자의 태도형성 -문헌적 연구와 종합적 시도 광고연구" 33-54, 1992

5 "Toward a Process Model of the Attitude-Behavior Relation Accessing One's Attitude upon mere Observation of the Attitude Object Journal of Personality and Social Psychology" 723-735, 1983

6 "Three modes of learning in J Semantic Factors in Cognition" Lawrence Erlbaum Associates 1978

7 "The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness A Test of Competing Explanations Journal of Marketing Research" 130-43, 1986

8 "The Relationship Between Advertising Recall and Persuasion in edited by Linda F" 129-156, 1985

9 "The Power of Feelings in Understanding Advertising Effects Journal of Consumer Research" 421-433, 1987

10 "The Influence of Affective Responses to Advertising Direct and Indirect Mechanisms of Attitude Changes" Lawrence Erlbaum Associates 65-87, 1985

11 "The Effects of Visual and Emotional Advertising" Lexington Heath and Company 1983197-217

12 "The Effects of Ad Affect on Advertising Effectiveness in Advances in Consumer Research Association for Consumer Research" 526-531, 1983

13 "The Effect of Advertising on Attitude Accessibility Journal of Consumer Research" 269-279, 1989

14 "The Cognitive Processes Mediating Acceptance of Advertising Journal of Marketing Research" 53-62, 1973

15 "Structural Equation Modelling in Practice" 411-23, 1988

16 "Structural Equation Modeling with the SIMPLIS Command Language" Inc -8, 1993

17 "On the Evaluation of Structural Equation Models Journal of the Academy of Marketing Science" 74-94, 1988

18 "Multivariate Data Analysis with Readings" Prentice-Hall 1995

19 "Moderating Roles of Product Involvement and Ad Types in Consumer Information Processing" 446-448, 1995

20 "Low Involvement Strategies for Processing Advertisements Journal of Advertising" 4-12, 1985

21 "Learning and Performance Orientation of Salespeople : The Role of Supervisors" 35 : 263-274, 1998.5

22 "Issue Involvement as a Moderator of the Effects on Attitude of Advertising Content and Context in Advances in Consumer Research Association for Consumer Research" 20-24, 1981b

23 "Integrating Cognitive Structure and Cognitive Response Approaches for Monitoring Communication Effects in Advances in Consumer Research Association for Consumer Research" 363-371, 1977

24 "How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions? Journal of Consumer Research" 519-529, 1992

25 "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error Journal of Marketing Research" 39-50, 1981

26 "Effects of Message Repetition and Position on Cognitive Response Journal of Personality and Social Psychology" 97-109, 1979

27 "Does Attitude toward the Ad Endure? The Moderating Effects of Attention and Delay Journal of Consumer Research" 26-33, 1992

28 "Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set? Journal of Marketing Research" 1985192-198

29 "Dimensions and Types of Supervisory Control : Effects on Salesperson Performance and Satisfaction" 60 : 89-105, 1996.1

30 "Consumer Response to Television Commercials The Impact of Involvement and Background Music on Brand Attitude Formation Journal of Marketing Research" 11-24, 1986

31 "Conceptual and Methodological Issues in Examining the Relationship Between Consumer Memory and Judgment in edited by Linda F" 113-128, 1985

32 "Boundary Role Ambiguity in Marketing-Oriented Positions Journal of Marketing Research" 328-338, 1991

33 "Attitude toward the Advertisement Effects over Time and in Attitude Change Situations" Lawrence Erlbaum Associates Inc Publishers 209-238, 1993

34 "Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure Journal of Consumer Research" 444-456, 1989

35 "Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Journal of Marketing Research" 318-332, 1981

36 "An Introduction and an Application to Low Involvement Perception of Advertisements Advances in Consumer Research Association for Consumer Research" chro (chro): 581-589, 1978

37 "Advertising's Longitudinal Effects on Brand Attitudes: The Moderating Roles of Evaluation Goals and Attitude Confidence" 29 : 173-179, 2002

38 "Advertising's Immediate and Delayed Influence on Brand Attitudes Considerations Across Message-Involvement Levels Journal of Advertising" 23-34, 1988

39 "Ad Reactions Over Time Capturing Changes in the Real World Journal of Consumer Research" 114-118, 1986

40 "A Spreading Activation Theory of Memory Journal of Verbal Learning and Verbal Behavior" 261-95, 1983