국내제조업체의 집중화, 고객지향성, 제품혁신, 성과간의 관계와 글로벌지향성의 조절영향에 관한 연구: 전문경영인의 관점에서 = The Relationships of Focus, Customer Orientation, Product Innovation, Performance and the Moderating Effect of Global Orientation: From the Perspective of CEO

다국어 초록 (Multilingual Abstract)

The purposes of the present study are to measure the relationships of focus, customer orientation, product innovation, performance and evaluate the moderating effect of global orientation. The results of structural equation modeling support the hypotheses that focus and customer orientation enhance product innovation and thus firms' performance. The results also show that global orientation fully mediates between product innovation and performance. Finally the result of the industrial analysis shows that the hypotheses and the model may be applied across industries. Thus, the results of the present study provide the following managerial implications. First, focus and customer orientation may be a good strategic orientation for product innovation. Second, global orientation may be an excellent strategic orientation to maximize performance. Third, regardless of specific industry, the model of the present study may be applied.

참고문헌 (Reference)

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