스타(Star) 결혼식의 인지정도에 따른 호텔기업의 내·외적이미지, 결혼식 구성요소 간의 비교연구: 특 1급호텔 중심으로 = The Compared Study on the Cases of Star’s Weddingin the Hotel Image & Wedding Factors

다국어 초록 (Multilingual Abstract)

This study is made under the hypothesis that the level of awareness toward Celebrity Wedding will have influence on the perception of service quality and accordingly it will lead to different decision-making when selecting what to buy for one’s wedding ceremony. The first empirical finding of this study is that the service quality has significant difference amongst target customers, which makes hotels’ strategy focus more on elaborating and decorating wedding ceremony, especially banquet wedding hall at the hotel.  The second finding is that the components for wedding ceremony (What to buy) have significant difference according to the level of awareness toward Celebrity wedding. Such components as design of banquet wedding hall, wedding costume &dress, make-up, lighting &sound system at the wedding hall, quality of service, Food & Beverage, parking capacity, easy access by public transportation have been strongly perceived by young generation as important factors for selecting wedding venue.  The hypothesis that there might be difference in inner image is rejected while the difference in outside image is selected.  It has been much influenced by emerging trend that the personality of younger generation is getting differentiated while such trend was being impacted by target customers group who have high level of awareness toward Celebrity Wedding. Consequently they focus more elaborated components which makes differentiated points for banquet wedding hall of the hotel, i.e. hotel view, layout, signage, location of rest room etc.

다국어 초록 (Multilingual Abstract)

This study is made under the hypothesis that the level of awareness toward Celebrity Wedding will have influence on the perception of service quality and accordingly it will lead to different decision-making when selecting what to buy for one’s wedding ceremony. The first empirical finding of this study is that the service quality has significant difference amongst target customers, which makes hotels’ strategy focus more on elaborating and decorating wedding ceremony, especially banquet wedding hall at the hotel. The second finding is that the components for wedding ceremony (What to buy) have significant difference according to the level of awareness toward Celebrity wedding. Such components as design of banquet wedding hall, wedding costume &dress, make-up, lighting &sound system at the wedding hall, quality of service, Food & Beverage, parking capacity, easy access by public transportation have been strongly perceived by young generation as important factors for selecting wedding venue. The hypothesis that there might be difference in inner image is rejected while the difference in outside image is selected. It has been much influenced by emerging trend that the personality of younger generation is getting differentiated while such trend was being impacted by target customers group who have high level of awareness toward Celebrity Wedding. Consequently they focus more elaborated components which makes differentiated points for banquet wedding hall of the hotel, i.e. hotel view, layout, signage, location of rest room etc.

참고문헌 (Reference)

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